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Kuwunika kwa Kukula kwa Malonda akunja a Televizioni ku China pansi pa "Belt and Road" Initiative

I. Mwayi

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(1) Kukula kwa Kufuna Kwamsika

Maiko ambiri omwe ali m'mphepete mwa "Belt and Road" akukumana ndi chitukuko chabwino chazachuma ndikuwongolera pang'onopang'ono moyo wa anthu okhalamo, kuwonetsa kukwera kowonekera pakufunika kwamagetsi ogula. Tengani dera la ASEAN mwachitsanzo, kukula kwake kwa msika wa zida zam'nyumba kukuyembekezeka kupitilira madola 30 biliyoni aku US mu 2025, ndikukula kwapachaka kupitilira 8%. Kufunika kwakukulu kwa msika uku kumapereka mwayi wokulirapo kwa mabizinesi aku China. Kuphatikiza apo, m'maiko aku Central Asia monga Uzbekistan, ndikuyenda bwino kwa msika wogulitsa nyumba, kufunikira kwa anthu okhala pawailesi yakanema ndi zida zina zapakhomo kukukulirakulira mosalekeza, kupereka chithandizo champhamvu pamsika pakugulitsa ma TV.

(2) Kukulitsa Malonda Amalonda

M'zaka zaposachedwa, malonda aku China ndi mayiko omwe ali m'mphepete mwa "Belt and Road" akhala akuchulukirachulukira ndipo kuchuluka kwa malonda kukupitilira kukula. Mu 2023, katundu wa China ndi kutumiza ku mayiko omwe ali pafupi ndi "Belt ndi Road" adakula ndi 16.8%, zomwe zogulitsa kunja zinali 2.04 thililiyoni yuan, kukwera ndi 25.3%. M'kupita kwa nthawi, pa zaka 10 zapitazi, chiwerengero cha katundu China ndi katundu ku mayiko m'njira mu malonda akunja wonse chawonjezeka kuchokera 25% mu 2013 mpaka 32,9% mu 2022. Mu magawo atatu oyambirira a 2024, chiwerengero cha malonda pakati pa China ndi mayiko pamodzi "Lamba ndi Road" anafika 42 biliyoni 177 US. chaka ndi chaka, kuwerengera 34.6% ya kuchuluka kwa malonda akunja aku China. Deta iyi ikuwonetsa bwino kuti ntchito ya "Belt and Road" yapereka mwayi waukulu wamsika wogulitsa kunja kwa magetsi ogula monga ma TV ku China, ndipo kukulitsa kosalekeza kwa sikelo yamalonda kwabweretsa mwayi wambiri wamabizinesi ndi phindu lachuma kwa mabizinesi aku China.

(3) Kulimbitsa Mgwirizano Wamalonda

Pofuna kukopa ndalama zakunja ndikulimbikitsa chitukuko cha zachuma, maiko ena omwe ali m'mphepete mwa "Belt and Road" adayambitsa ndondomeko zotsatiridwa monga zolimbikitsa msonkho. Ndondomeko zosankhidwazi zimapereka mikhalidwe yabwino kwa mabizinesi aku China kuti agwiritse ntchito ndalama ndikumanga mafakitale. Mwachitsanzo, mayiko aku Central Asia monga Uzbekistan, omwe ali ndi chuma chambiri komanso ndalama zochepa zogwirira ntchito, akopa mabizinesi ambiri aku China kuti agwiritse ntchito ndalama kumeneko. Mabizinesi akanema aku China atha kutengerapo mwayi pazabwino zamabizinesi akumaloko kuti apange maziko opangira zinthu, kuchepetsa ndalama zopangira, kukulitsa mpikisano wamsika wazinthu zawo, komanso nthawi yomweyo, kuthandizira kulimbikitsa chitukuko cha zachuma ndikukwaniritsa mgwirizano wopambana.

(4) Zosiyanasiyana Zogulitsa Zogulitsa kunja

Mothandizidwa ndi njira ya "Belt and Road", mabizinesi aku China atha kukulitsa misika yogulitsa kunja, kuchepetsa kudalira misika yachikhalidwe monga Europe ndi America, ndikukulitsa kuthekera kwawo kolimbana ndi ngozi. Potengera kuchulukirachulukira kwa kusatsimikizika kwachuma padziko lonse lapansi, kusiyanasiyana kwamisika iyi ndikofunikira kwambiri kuti mabizinesi atukuke. Kuyambira Januware mpaka Meyi 2024, katundu waku China wotumizidwa ku Africa adakwera ndi 16.8% pachaka, ndipo zotumiza kunja ku msika wa Arab League zidakwera ndi 15.1% pachaka. Izi zikuwonetseratu kukula kwa zinthu zamagetsi zamagetsi zomwe ogula amagula monga ma TV kuchokera ku China kupita kumisika yomwe ikubwera yomwe ili pafupi ndi "Belt and Road". Kupangidwa kwamitundu yosiyanasiyana yotumiza kunja kumathandizira mabizinesi aku China akanema aku China kuthana ndi zoopsa zosiyanasiyana komanso zovuta pamsika wapadziko lonse lapansi.

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II. Zovuta

(1) Zolepheretsa Malonda ndi Zowopsa

Ngakhale kuti ndondomeko ya "Belt and Road" yalimbikitsa mgwirizano wa zachuma pakati pa mayiko omwe ali panjira, mayiko ena akadali ndi chizoloŵezi choteteza malonda ndipo akhoza kukhazikitsa zotchinga zamalonda, monga kuonjezera mitengo yamtengo wapatali ndi kukhazikitsa miyezo yaukadaulo, kuti awonjezere zovuta zotumizira ma TV aku China. Kuphatikiza apo, zinthu zosakhazikika monga mikangano yapadziko lonse lapansi zimabweretsanso zoopsa kumabizinesi aku China. Mwachitsanzo, mkangano wapakati pa Russia ndi Ukraine ukukulirakulira, mabizinesi aku China amakumana ndi zovuta zolangidwa komanso zovuta zotsatiridwa pakutumiza ku Russia. Izi sizimangokhudza zochitika zamalonda zamabizinesi komanso zitha kupangitsa kuti msika usakhale ndi chidaliro, kukulitsa mtengo wogwirira ntchito komanso kusatsimikizika kwamabizinesi.

(2) Mpikisano Wambiri Wamsika

Ndikupita patsogolo kwa "Belt and Road", kukopa kwa misika yapamsewu kumawonjezeka nthawi zonse, ndipo mpikisano wamsika ukukula kwambiri. Kumbali ina, opanga ma TV ochokera kumayiko ena adzawonjezeranso masanjidwe awo m'misika yomwe ili m'mphepete mwa njira ndikupikisana nawo pamsika. Kumbali ina, mafakitale apawailesi yakanema m'maiko ena m'njira akukula pang'onopang'ono ndipo apanganso mpikisano wina ndi zinthu zaku China. Izi zimafuna kuti mabizinesi aku China apititse patsogolo kupikisana kwawo kwakukulu, kukhathamiritsa magwiridwe antchito ndi mtundu wautumiki, kuti athe kuthana ndi kukakamizidwa kwa anzawo akunyumba ndi akunja.

(3) Kusiyana kwa Chikhalidwe ndi Kugwiritsa Ntchito

Pali mayiko ambiri pamphepete mwa "Belt ndi Road", ndipo pali kusiyana kwakukulu kwa chikhalidwe ndi zizoloŵezi zodyera. Ogula m'mayiko osiyanasiyana ali ndi zofuna zosiyanasiyana ndi zokonda pa ntchito, maonekedwe, kuzindikira mtundu ndi mbali zina za TV. Mwachitsanzo, ogula m'mayiko ena akhoza kuyang'anitsitsa ntchito zanzeru zogwirizanitsa ma TV, pamene ogula m'mayiko ena angayamikire kukhalitsa ndi kutsika mtengo kwa malonda. Mabizinesi aku China pawailesi yakanema akuyenera kumvetsetsa bwino msika wakumaloko ndikusintha njira zawo zopangira kuti akwaniritse zosowa za ogula osiyanasiyana. Izi mosakayikira zimakulitsa kafukufuku wamsika komanso mtengo wopititsa patsogolo malonda m'mabizinesi ndikuyika patsogolo zofunikira pakusinthika kwa msika wamabizinesi.

III. Njira Zothana ndi Mavuto

(1) Zopanga Zamakono ndi Kusintha Kwazinthu

Pampikisano womwe ukukulirakulira wapadziko lonse lapansi pamsika wamagetsi ogula, luso laukadaulo ndiye chinsinsi kuti mabizinesi apitilize kupikisana. Mabizinesi aku China akuyenera kukulitsa ndalama za R&D, kupititsa patsogolo luso laukadaulo ndikuwonjezera mtengo wazinthu zapa kanema wawayilesi, monga kupanga zinthu zapamwamba monga ma TV anzeru, ma TV apamwamba, ndi ma TV amtundu wa quantum dot, kuti akwaniritse zofuna za ogula m'maiko omwe ali m'njira yopangira zinthu zamagetsi zapamwamba kwambiri. Kudzera muukadaulo waukadaulo, mabizinesi amatha kusintha kuchuluka kwa kusiyanasiyana kwazinthu, kupititsa patsogolo kupikisana kwamtundu, motero kutchuka pampikisano wowopsa wamsika.

(2) Kulimbikitsa Kumanga Malonda ndi Kutsatsa

Brand ndi chinthu chofunikira kwambiri mubizinesi. M'misika yomwe ili m'mphepete mwa "Belt ndi Road", kuzindikira zamtundu ndi mbiri ndizofunikira pakugulitsa zinthu zapa TV. Mabizinesi aku China akuyenera kuyang'ana kwambiri kukweza mtundu, ndikukulitsa kuzindikira ndi kutchuka kwa mtunduwo m'maiko omwe ali m'njira kudzera mukuchita nawo ziwonetsero zapadziko lonse lapansi, kupanga zotsatsa, kuchita kampeni yotsatsa ndi njira zina. Nthawi yomweyo, limbitsani mgwirizano ndi ogulitsa am'deralo ndi ogulitsa, kukulitsa njira zogulitsira, kukhazikitsa maukonde athunthu ogulitsa ndi mautumiki, ndikuwongolera kuzindikira kwa ogula ndi kukhulupirika ku mtunduwo.

(3) Kukulitsa Mgwirizano Wamafakitale

Kuti agwirizane bwino ndi kufunikira kwa msika pamodzi ndi "Belt ndi Road", mabizinesi aku China akanema akuyenera kulimbikitsa mgwirizano ndi mayiko omwe ali panjira yotsatsira ma TV. Mwachitsanzo, khazikitsani maziko opangira zinthu zopangira m'maiko olemera kuti mutsimikizire kupezeka kokhazikika kwa zopangira, ndikukhazikitsa mafakitale ophatikizana m'maiko omwe ali ndi ndalama zochepa zogwirira ntchito kuti achepetse ndalama zopangira. Kupyolera mu kuzama kwa mgwirizano wamafakitale, mabizinesi amatha kupeza zabwino zowonjezera, kukonza mgwirizano wamafakitale, ndikukweza udindo wawo pamakina azachuma padziko lonse lapansi.

(4) Kusamala za Mphamvu za Policy ndi Chenjezo la Ngozi Yoyamba

Pochita malonda akunja panjira ya "Belt and Road", mabizinesi aku China akuyenera kuyang'anitsitsa kusintha kwa mfundo ndi malamulo a mayiko omwe ali panjira ndikusintha njira zawo zamabizinesi munthawi yake. Panthawi imodzimodziyo, limbitsani ntchito yomanga njira yochenjeza anthu kuti apewe ngozi zamalonda pasadakhale. Mabizinesi amatha kulumikizana kwambiri ndi madipatimenti aboma, mabungwe amakampani ndi mabungwe ena kuti apeze zidziwitso zaposachedwa kwambiri za ndondomeko ndi kayendetsedwe ka msika, kupanga mapulani ofananirako omwe akukumana ndi zoopsa, ndikuwonetsetsa kuti mabizinesi akugwira ntchito mokhazikika.


Nthawi yotumiza: Jun-24-2025