I. Lub Sijhawm
(1) Kev Ua Lag Luam Loj Loj
Ntau lub teb chaws raws "Belt and Road" tab tom muaj kev txhim kho kev lag luam zoo thiab maj mam txhim kho cov qauv kev ua neej nyob ntawm cov neeg nyob hauv, qhia qhov pom tseeb ntawm kev xav tau rau cov neeg siv khoom siv hluav taws xob. Siv cov cheeb tsam ASEAN ua piv txwv, nws cov khoom siv hauv tsev lag luam loj yuav tsum tshaj 30 billion US las hauv 2025, nrog rau kev loj hlob txhua xyoo ntau dua 8%. Qhov kev thov kev lag luam loj no muab qhov chaw dav dav rau kev lag luam hauv Suav teb. Tsis tas li ntawd, hauv Central Asian lub teb chaws xws li Uzbekistan, nrog kev vam meej ntawm kev lag luam vaj tsev, cov neeg nyob hauv qhov kev thov rau TVs thiab lwm yam khoom siv hauv tsev kuj tseem nce ntxiv, muab kev lag luam muaj zog rau kev muag khoom ntawm TV.
(2) Kev nthuav dav kev lag luam
Nyob rau hauv xyoo tas los no, Tuam Tshoj txoj kev lag luam nrog cov teb chaws raws "Belt and Road" tau dhau los ua ntau zaus thiab kev lag luam loj tau txuas ntxiv mus. Nyob rau hauv 2023, Tuam Tshoj tus ntshuam thiab xa tawm mus rau lub teb chaws raws "Siv thiab Txoj Kev" nce 16.8%, ntawm cov khoom xa tawm yog 2.04 trillion yuan, nce 25.3%. Nyob rau hauv lub sij hawm ntev, nyob rau hauv lub dhau los 10 xyoo, qhov feem ntawm Tuam Tshoj tus ntshuam thiab xa tawm mus rau lub teb chaws raws txoj kev nyob rau hauv tag nrho cov kev lag luam tawm txawv teb chaws tau nce los ntawm 25% nyob rau hauv 2013 mus rau 32.9% nyob rau hauv 2022. Nyob rau hauv thawj peb lub hlis twg ntawm 2024, tag nrho cov lag luam volume ntawm Tuam Tshoj thiab cov teb chaws raws li "Belt thiab Road" 5,4 billion yuan. xyoo-rau-xyoo, suav txog 34.6% ntawm Tuam Tshoj tag nrho cov khoom lag luam txawv teb chaws. Cov ntaub ntawv no qhia tau hais tias "Belt and Road" teg num tau muab kev lag luam zoo rau kev xa tawm ntawm cov neeg siv khoom siv hluav taws xob xws li TV hauv Suav teb, thiab kev nthuav dav ntawm kev lag luam tsis tu ncua tau coj ntau txoj hauv kev lag luam thiab cov txiaj ntsig kev lag luam rau Suav TV lag luam.
(3) Txhim kho kev sib koom ua lag luam
Txhawm rau kom nyiam cov peev txheej txawv teb chaws thiab txhawb kev txhim kho kev lag luam, qee lub tebchaws raws "Belt and Road" tau nthuav tawm ntau txoj cai nyiam xws li kev txhawb nqa se. Cov kev cai tshwj xeeb no muab cov txiaj ntsig zoo rau cov tuam txhab hauv TV hauv Suav teb los nqis peev thiab tsim cov chaw tsim khoom. Piv txwv li, Central Esxias lub teb chaws xws li Uzbekistan, nrog lawv cov nplua nuj natural resources thiab kuj tsis tshua muaj nqi zog, tau attracted ib tug loj tus naj npawb ntawm cov tuam txhab Suav mus nqis peev nyob rau hauv. Tuam Tshoj cov tuam txhab hauv TV tuaj yeem ua kom zoo dua ntawm cov peev txheej hauv zos kom zoo los tsim cov hauv paus tsim khoom, txo cov nqi tsim khoom, txhim kho kev lag luam kev sib tw ntawm lawv cov khoom, thiab tib lub sijhawm, pab txhawb kev lag luam hauv zos thiab ua tiav kev sib tw yeej.
(4) Diversified Export Structure
Nrog kev pab los ntawm "Belt and Road" teg num, Suav TV lag luam tuaj yeem nthuav tawm ntau yam kev lag luam xa tawm, txo kev cia siab rau kev lag luam ib txwm muaj xws li Europe thiab Amelikas, thiab txhim kho lawv cov peev xwm tiv thaiv kev pheej hmoo. Tawm tsam keeb kwm yav dhau los ntawm kev tsis paub tseeb hauv ntiaj teb kev lag luam, qhov kev ua lag luam sib txawv no yog qhov tseem ceeb rau kev txhim kho ruaj khov ntawm kev lag luam. Txij Lub Ib Hlis Ntuj txog Lub Tsib Hlis 2024, Tuam Tshoj cov khoom siv hauv tsev xa tawm mus rau Africa tau nce 16.8% xyoo-rau-xyoo, thiab kev xa tawm mus rau Arab League kev lag luam nce 15.1% xyoo-rau-xyoo. Cov ntaub ntawv no qhia txog kev loj hlob ntawm kev xa tawm ntawm cov neeg siv khoom siv hluav taws xob xws li TV los ntawm Tuam Tshoj mus rau cov lag luam tawm tshiab raws "Belt and Road". Kev tsim cov qauv xa tawm txawv teb chaws pab cov tuam txhab hauv TV hauv Suav teb zoo dua nrog ntau yam kev pheej hmoo thiab cov teeb meem hauv kev lag luam thoob ntiaj teb.
II. Kev sib tw
(1) Trade Barriers thiab Risks
Txawm hais tias txoj kev pib "Belt and Road" tau txhawb nqa kev koom tes ntawm kev lag luam ntawm cov teb chaws raws txoj kev, qee lub teb chaws tseem muaj kev nyiam rau kev tiv thaiv kev lag luam thiab tuaj yeem teeb tsa kev lag luam, xws li nce nqi se thiab teeb tsa cov qauv kev lag luam, kom ua rau muaj kev nyuaj ntawm kev xa tawm xov tooj cua hauv Suav teb. Tsis tas li ntawd, yam tsis ruaj tsis khov xws li kev tsis sib haum xeeb ntawm thaj chaw tseem ceeb kuj ua rau muaj kev pheej hmoo rau Suav cov lag luam hauv TV. Piv txwv li, raws li kev tsis sib haum xeeb ntawm Russia thiab Ukraine intensified, Suav tuam txhab uas muag ntsib kev rau txim rau kev txaus ntshai thiab ua raws li cov kev cov nyom nyob rau hauv exports rau Russia. Qhov no tsis tsuas yog cuam tshuam rau kev lag luam ib txwm ua haujlwm ntawm cov lag luam tab sis kuj tuaj yeem ua rau poob ntawm kev lag luam kev ntseeg siab, ua rau cov nqi khiav lag luam thiab tsis paub tseeb ntawm cov lag luam.
(2) Kev sib tw ua lag luam hnyav
Nrog rau kev nce qib ntawm "Belt and Road" teg num, qhov kev nyiam ntawm kev lag luam raws txoj kev yog nce zuj zus, thiab kev sib tw ua lag luam tau dhau los ua nruj dua. Ntawm qhov tod tes, TV hom los ntawm lwm lub teb chaws tseem yuav nce lawv qhov kev teeb tsa hauv kev lag luam raws li txoj hauv kev thiab sib tw rau kev sib koom ua lag luam. Ntawm qhov tod tes, kev lag luam hauv TV hauv qee lub tebchaws raws txoj kev tau maj mam txhim kho thiab tseem yuav tsim qee qhov kev sib tw nrog cov khoom hauv Suav. Qhov no xav kom Suav TV lag luam txuas ntxiv txhim kho lawv cov kev sib tw tseem ceeb, txhim kho cov khoom ua tau zoo thiab kev pabcuam zoo, txhawm rau tiv thaiv kev sib tw los ntawm cov phooj ywg hauv tsev thiab txawv teb chaws.
(3) Kev coj noj coj ua thiab kev noj haus sib txawv
Muaj ntau lub teb chaws raws "Belt and Road", thiab muaj kev sib txawv loj hauv kab lis kev cai thiab kev noj haus. Cov neeg siv khoom hauv ntau lub teb chaws muaj qhov xav tau sib txawv thiab nyiam rau kev ua haujlwm, qhov pom, kev lees paub lub npe thiab lwm yam ntawm TV. Piv txwv li, cov neeg siv khoom hauv qee lub tebchaws tuaj yeem them nyiaj ntau dua rau kev sib txuas lus ntse ntawm cov xov tooj cua, thaum cov neeg siv khoom hauv lwm lub tebchaws tuaj yeem ua rau muaj txiaj ntsig zoo ntawm cov khoom siv thiab cov nqi ntawm cov khoom ntau dua. Tuam Tshoj TV tuam txhab yuav tsum muaj kev nkag siab tob txog kev lag luam hauv zos thiab kho lawv cov tswv yim cov khoom lag luam kom tau raws li cov kev xav tau ntawm cov neeg siv khoom sib txawv. Qhov no undoubtedly tsub kom lub lag luam kev tshawb fawb thiab cov khoom tsim cov nqi ntawm cov lag luam thiab muab tso rau pem hauv ntej cov kev xav tau ntau dua rau kev ua lag luam adaptability ntawm cov lag luam.
III. Coping Strategies
(1) Kev tsim kho tshiab thiab cov khoom siv kho dua tshiab
Hauv cov ntsiab lus ntawm kev sib tw hnyav thoob ntiaj teb hauv kev lag luam khoom siv hluav taws xob, kev tsim kho thev naus laus zis yog tus yuam sij rau cov lag luam kom muaj kev sib tw. Tuam Tshoj cov tuam txhab hauv TV yuav tsum nce R & D peev, txhim kho cov ntsiab lus thev naus laus zis thiab ntxiv tus nqi ntawm cov khoom siv hauv TV, xws li tsim cov khoom lag luam zoo xws li TVs ntse, TVs siab, thiab quantum dot TVs, kom tau raws li qhov xav tau ntawm cov neeg siv khoom hauv cov teb chaws raws txoj hauv kev rau cov khoom siv hluav taws xob zoo. Los ntawm kev tsim kho thev naus laus zis, cov tuam txhab tuaj yeem txhim kho qib ntawm cov khoom sib txawv, txhim khu kev lag luam kev sib tw, thiab yog li sawv tawm hauv kev sib tw ua lag luam hnyav.
(2) Strongtheing Brand Building thiab Marketing
Hom yog ib qho cuab tam tseem ceeb ntawm kev lag luam. Hauv kev lag luam raws "Belt and Road", kev paub txog cov khoom lag luam thiab lub koob npe nrov yog qhov tseem ceeb rau kev muag khoom hauv TV. Tuam Tshoj cov tuam txhab hauv TV yuav tsum tsom mus rau kev tshaj tawm cov khoom lag luam, thiab txhim kho cov khoom lag luam kev paub thiab lub koob npe nrov hauv cov teb chaws raws txoj hauv kev los ntawm kev koom nrog kev nthuav qhia thoob ntiaj teb, tuav cov khoom lag luam, ua cov phiaj xwm tshaj tawm thiab lwm yam. Nyob rau tib lub sijhawm, ntxiv dag zog rau kev koom tes nrog cov neeg muag khoom hauv zos thiab cov khw muag khoom, nthuav dav kev muag khoom, tsim kom tiav kev muag khoom thiab kev pabcuam network, thiab txhim kho cov neeg siv khoom paub txog thiab loyalty rau lub hom.
(3) Ua kom muaj kev sib koom tes muaj zog
Txhawm rau hloov kho kom zoo dua rau kev lag luam xav tau raws li "Belt and Road", Suav cov lag luam TV yuav tsum ntxiv dag zog rau kev koom tes nrog cov teb chaws raws txoj hauv kev hauv kev lag luam hauv TV. Piv txwv li, tsim cov khoom siv raw cov hauv paus hauv cov teb chaws nplua nuj los xyuas kom muaj kev ruaj khov ntawm cov khoom siv raw, thiab teeb tsa cov chaw tsim khoom hauv cov teb chaws uas tsis muaj nqi zog los txo cov nqi tsim khoom. Los ntawm kev sib sib zog nqus kev koom tes hauv kev lag luam, cov lag luam tuaj yeem ua tiav cov txiaj ntsig zoo, txhim kho kev sib koom ua lag luam, thiab txhim kho lawv txoj haujlwm hauv ntiaj teb kev lag luam saw.
(4) Them mloog rau Txoj Cai Dynamics thiab Kev Ceeb Toom Thaum Ntxov
Thaum ua lag luam txawv teb chaws raws li "Belt and Road", Suav cov lag luam hauv TV yuav tsum tau ua tib zoo saib xyuas cov kev hloov hauv cov cai thiab cov kev cai ntawm cov teb chaws raws txoj kev thiab kho lawv cov tswv yim kev lag luam hauv lub sijhawm. Nyob rau tib lub sijhawm, ntxiv dag zog rau kev tsim kho ntawm kev pheej hmoo ceeb toom ntxov mechanism los tiv thaiv kev pheej hmoo ua lag luam ua ntej. Cov tuam txhab lag luam tuaj yeem tswj hwm kev sib txuas lus zoo nrog tsoomfwv cov tuam haujlwm, koom haum kev lag luam thiab lwm lub koom haum kom tau txais cov ntaub ntawv tshaj tawm txoj cai tshiab thiab kev ua lag luam, tsim cov phiaj xwm kev pheej hmoo teb, thiab ua kom muaj kev ruaj ntseg ntawm kev lag luam.
Post lub sij hawm: Jun-24-2025
