Ngenxa yokhuphiswano oluya lusanda kwimarike ye-elektroniki yabathengi kwihlabathi liphela, izixhobo zeTV, njengekhonkco elibalulekileyo kwikhonkco lemizi-mveliso, zijongene nemingeni emininzi efana nemiqobo yorhwebo eqinisiweyo, ukhuphiswano olufanayo, kunye nemigangatho yobugcisa ephuculweyo. Phakathi kwazo, i-universalIibhodi zomama zeLCD,imicu yezibane zangasemvakunyeIi-LNB (Iibhloko zeNgxolo ephantsi)zisebenza njengezixhobo eziphambili zeTV, ezineempawu ezahlukeneyo zemfuno yemarike: ubungakanani bemarike yeebhodi zomama zeLCD zaseTshayina kulindeleke ukuba zifikelele kwi-6.23 yeebhiliyoni zeerandi ngo-2025, ubungakanani bemarike ye-backlight strip bumalunga ne-4.85 yeebhiliyoni zeerandi zeerandi, kwaye imakethi ye-LNB ikhula ngesantya se-7.8% eqhutywa kukwanda kweTV yesathelayithi. Olu seti lwedatha alubonisi nje kuphela amandla emarike ehlukanisiweyo kodwa lukwatyhila ukungxamiseka kokuphuculwa kwemizi-mveliso. Eli nqaku liza kuhlola indlela amashishini avelisa ezi ntlobo zintathu zezixhobo zeTV anokufikelela ngayo ekukhuleni okuphumelelayo kurhwebo lwangaphandle ukusuka kwiinkalo ezine: uhlalutyo lwendlela yemarike, ukwakhiwa kwakhona kwexabiso lemveliso, ukuveliswa kwemodeli yetshaneli, kunye nokwakhiwa kwenkqubo yokuthobela imithetho.
I. Uhlalutyo lweNdlela: Ukuqonda iiMarike eziNtlanu eziPhambili eziKhulayo
Imarike yezixhobo zeTV yehlabathi ibonisa umahluko kwisakhiwo, kwaye ukubeka ngokuchanekileyo iimarike ezikhulayo yindlela yokuphuma. Ngokwembono yengingqi, amazwe akwi "Belt and Road" abe ngawona mamarike akhulayo anokubakho. La mazwe anemfuno enamandla yezixhobo zeaudio-visual ezingabizi kakhulu kwaye axhomekeke kakhulu kwikhonkco lokubonelela laseTshayina ngenxa yokunqongophala kwamandla okuvelisa asekuhlaleni. Xa kuthelekiswa nesantya sokukhula se-5%-8% seemarike zemveli zaseYurophu naseMelika, umthamo wokungenisa izixhobo zeTV kuMzantsi-mpuma we-Asia, kuMbindi Mpuma nakwezinye iindawo unomlinganiselo wokukhula wonyaka we-15%-20%. Phakathi kwazo, i-Indonesia, iSaudi Arabia kunye namanye amazwe abone ukunyuka kwe-32% ngonyaka kumthamo wokungenisa we-adapters ngo-2024 ngenxa yotyalo-mali lweziseko zophuhliso kunye nokuphuculwa kokusetyenziswa.
Iimarike ezahlulwe ngokwahlulwahlulwa okubangelwe kukuphindaphinda kwetekhnoloji nazo zifanelwe yingqwalasela. Ngokuthandwa kweeTV ze-4K/8K ultra-high-definition (izinga lokungena kwihlabathi liphela kulindeleke ukuba lidlule kwi-45% ngo-2025), imfuno yeebhodi ze-LCD ezixhasa i-HDR10+ kunye namazinga aphezulu okuhlaziya inyukile. Ezi mveliso zinokuhlanganiswa okuphezulu kunye namandla okusebenzisa ikhompyutha aqinileyo, kwaye ixabiso lazo leyunithi linokufikelela amaxesha ama-2-4 kuneebhodi ze-motherboard eziqhelekileyo, ezibalelwa kwi-52% yentengiso kummandla weYangtze River Delta. Kwicandelo leemicu ze-backlight, itekhnoloji ye-Mini LED ikhawulezisa ukutshintshwa kwee-LED zendabuko, kwaye izinga lokungena kweemicu ze-Mini LED backlight ezinokukhanya okuphezulu kunye nokusetyenziswa kwamandla okuphantsi kwiiTV eziphezulu kulindeleke ukuba lidlule kwi-20% ekupheleni konyaka. Iimveliso ze-LNB ziphucula ziye kunxibelelwano oluphezulu noluneendlela ezimbini, kwaye imfuno yee-LNB ezixhasa ukwamkelwa kwesignali yesathelayithi ye-4K kwiimarike zaseYurophu naseMbindi Mpuma inezinga lokukhula lonyaka elingaphezulu kwe-15%, eliba yindlela ephambili yokhuphiswano olwahlukileyo.
Iimarike eziqhutywa yimigaqo-nkqubo zinika amathuba okukhula ngequbuliso. Umgaqo-nkqubo worhwebo lwezixhobo zasekhaya waseTshayina uqhubele phambili ukukhula kwe-6.8% kwintengiso yeTV ngo-2024, apho ama-37.2% athengiswa ngeendlela zokurhweba, nto leyo eqhubela phambili ngqo imfuno yezixhobo ezixhasayo. Olu hlu lwemigaqo-nkqubo lusasazeka phesheya: "iCarbon Border Adjustment Mechanism" (CBAM) ye-EU inyanzela amashishini ukuba aphucule iimveliso eziluhlaza, ngelixa "i-CHIPS kunye neSayensi Act" yase-US ibonelela ngenkxaso-mali yezixhobo ezikrelekrele, idala amathuba okufikelela kumashishini aseTshayina aneenzuzo zobuchwepheshe.
II. Uphuhliso lweMveliso: Utshintsho ukusuka "ekusebenziseni iindleko" ukuya "ekuveliseni ixabiso elitsha"
(I) Ukuphuculwa kobuchwepheshe ukuze kwakhiwe umjelo wolwandle
Eyona nto iphambili ekususeni ukhuphiswano olufanayo ikwizinto ezintsha zobuchwepheshe. Imarike yangoku iveza iimpawu "zeemodeli ezisisiseko ezigcweleyo kunye neemodeli ezikumgangatho ophezulu ezinganeleyo": kwicandelo leebhodi zomama ze-LCD ezipheleleyo, umda wenzuzo yeemveliso zenqanaba lokuqala ungaphantsi kwe-6%, ngelixa umda wenzuzo epheleleyo yeebhodi zomama ezikrelekrele ezixhasa ukuphuculwa komfanekiso we-AI kunye nokwandiswa kwe-multi-interface unokufikelela ngaphezulu kwe-30%; kwimarike ye-backlight strip, ii-LED strips zendabuko zijongene nokhuphiswano lwamaxabiso aqatha, ngelixa ii-Mini LED strips zigcina umda wenzuzo epheleleyo we-28%-35% ngenxa yemiqobo yobugcisa; kwiimveliso ze-LNB, iimodeli ze-standard-definition zisaqhubeka ne-60%, kodwa iimodeli ze-high-definition two-way zikhula kakhulu. Amashishini kufuneka agxile kwiindlela ezintathu eziphambili zobuchwepheshe: okokuqala, ukuphucula izinto eziphambili - iibhodi zomama ze-LCD ezipheleleyo kufuneka zikhawulezise uphuhliso lwezisombululo ezidibanisa ii-AI chips kunye nokuxhasa i-8K decoding, ii-backlight strips kufuneka zikhuthaze impumelelo kwi-Mini LED chip packaging technology, kwaye ii-LNB kufuneka ziphuhlise iimodyuli zokufumana i-high-definition ezixhasa umgangatho we-DVB-S3; okwesibini, ukudibanisa imisebenzi ekrelekrele – iibhodi zomama kufuneka zongeze ulawulo lwelizwi kunye neendlela zokunxibelelana nezixhobo, imicu yokukhanya kufuneka iphuhlise uhlengahlengiso lobushushu bombala kunye nemisebenzi ekrelekrele yokufiphala, kwaye ii-LNB kufuneka zidibanise iimodyuli zonxibelelwano lwenethiwekhi ukuze kufezekiswe ukusebenzisana kwedatha ngeendlela ezimbini; okwesithathu, ubuchwepheshe obuluhlaza kunye nobuchwepheshe obuphantsi kwekhabhoni – iibhodi zomama kufuneka zisebenzise iitships ezinamandla aphantsi, imicu yokukhanya kufuneka isebenzise izixhobo zokupakisha ezinobuhlobo nokusingqongileyo, kwaye ii-LNB kufuneka ziphucule uyilo lwesekethe ukuze kuncitshiswe ukusetyenziswa kwamandla, ukuze kuhlangatyezwane neemfuno zesatifikethi se-EU CE, i-US ENERGY STAR kunye neminye imigangatho kwangaphambili.
(II) Uyilo lweSisombululo oluSekelwe kwiMeko
Ukutshintsha ukusuka kwimveliso enye ukuya kwisisombululo esisekelwe kwimeko ethile sisitshixo sokwandisa ixabiso elongezelelekileyo. Yila iipakeji ezenzelwe wena zamaqela ahlukeneyo abasebenzisi: qalisa "izisombululo ezipheleleyo zokuxhasa umatshini" zeTV整机abavelisi, bebonelela ngendibaniselwano yokuthengwa kwezixhobo ezahlukeneyo ze-LCD motherboards + backlight strips + LNBs, kunye neenkqubo zokuqhuba ezizodwa kunye neenkonzo zokulungisa iimpazamo; baphuhlise "iiphakheji zokuphucula ulondolozo" kwimarike yolondolozo, kubandakanya ii-motherboards kunye ne-light strips zeemodeli ezahlukeneyo kunye nezixhobo zokufakela, eziqhotyoshelwe kwiincwadana ezineenkcukacha zokuxilongwa kwempazamo; babonelela "ngezisombululo zokudibanisa inkqubo" kubaqhubi beTV yesathelayithi baphesheya, bedibanisa ii-LNBs eziphezulu, izihlukanisi zesignali kunye nezixhobo zokulungisa iimpazamo. Ishishini lasePearl River Delta liqalise "ikhithi yokuphucula iTV ye-4K" (kubandakanya ii-motherboards ezikrelekrele + ii-Mini LED backlight strips), kwaye ngokusebenzisana neemveliso zeTV zasekuhlaleni, bafikelele ekukhuleni kwekota ngekota ye-95% kumthamo wokuthumela ngaphandle, nto leyo ebonisa impembelelo enamandla yokuqhuba ukuthengisa okusekelwe kwimeko.
(III) Iprojekthi yoPhuculo lweNkqubo yoMgangatho
Isatifikethi sokuthobela imithetho sibe “yindlela yokufikelela kurhwebo lwangaphandle. Ekupheleni kowama-2024, ama-87% eemveliso zeTV eziphambili sele zigqibile isatifikethi sokusingqongileyo, kwaye iimveliso zezixhobo ziyabandakanywa kulawulo oludibeneyo. Amashishini kufuneka aseke inkqubo yolawulo lomgangatho olupheleleyo: iibhodi zomama zeLCD ezipheleleyo kufuneka ziphumelele iziqinisekiso ze-EU RoHS 3.0 kunye ne-US FCC ukuqinisekisa ukuthotyelwa kweetships kunye nezinto ze-elektroniki; imicu yezibane zangasemva kufuneka ihambelane nemigangatho yokusebenza kakuhle kwamandla e-EU ERP ukunciphisa umxholo we-mercury; iimveliso ze-LNB kufuneka ziphumelele i-CE (EU), i-FCC (US), i-GCF (iForam yeSiqinisekiso seHlabathi) kunye nezinye iziqinisekiso ukuqinisekisa uzinzo lokwamkelwa kwesignali kunye nokuhambelana kwe-electromagnetic. Kubalulekile ukuqaphela ukuba i-"Waste Electrical and Electronic Equipment Directive" entsha ye-EU (WEEE 2.0) iya kuphunyezwa ngo-2026, ifuna izinga lokuphinda kusetyenziswe imveliso linyuke liye kuma-85%. Amashishini kufuneka alungise uyilo lwemveliso kwangaphambili: iibhodi zomama zeLCD ezipheleleyo zamkela uyilo lwesekethe yemodyuli, imicu yezibane zangasemva ziphucula ulungiselelo lweentsimbi zesibane ukuze kube lula ukuziqhekeza, kwaye ii-LNB zenza lula ulwakhiwo lwegobolondo ukuphucula ukuphinda kusetyenziswe.
III. Uyilo lweChannel: Ukwakha iNethiwekhi yokuThengisa ngeDijithali ye-Omni-Channel
(I) Ukusebenza Okunzulu Kwe-E-Commerce Enqamlezileyo
Imodeli yendabuko yorhwebo lwangaphandle ikhawulezisa utshintsho lwayo ukuya kwidijithali. Amashishini kufuneka agxile ekwandiseni "iivenkile eziphambili zebhrendi" kumaqonga afana neAmazon kunye ne-eBay, kwaye enze imisebenzi eqhutywa yidatha ngokweempawu zeentlobo ezintathu zeemveliso: iibhodi zomama zeLCD ezipheleleyo zigxininisa iiparameter zobugcisa ezifana neemodeli zetship kunye nobuchule bokucacisa, kwaye avelise iividiyo zovavanyo lwebhodi yomama ukubonisa ukusebenza; imicu yokukhanya yangasemva igxininisa izalathisi ezifana nokukhanya, ukusetyenziswa kwamandla kunye nobomi, kwaye incamathisele iitshathi zokuthelekisa iziphumo zokwenyani zokufakela; ii-LNB zigxila kwiindawo zokuthengisa ezifana nokuqonda kokwamkelwa kwesignali kunye nokuhambelana, kwaye zibonelela ngezikhokelo zohlengahlengiso lwesignali yesathelayithi kwimimandla eyahlukeneyo. Qalisa uluhlu olwahlukileyo lweendawo ezahlukeneyo: umzekelo, iindawo zaseYurophu naseMelika zigxininisa isiqinisekiso sobugcisa kunye nokusebenza okuphezulu, ngelixa iindawo zaseMzantsi-mpuma Asia zigxininisa ukusebenza kakuhle kweendleko kunye nokulula kokugcinwa; zenze "intengiso yangaphakathi + intengiso yangaphandle kwe-KOL", kwaye zisebenzisane neeblogi zolondolozo lweTV kunye nee-KOL zophononongo lwe-elektroniki ukwenza uvavanyo lokwenyani lwemveliso ukwandisa ukubonakaliswa kwebrand. Idatha ibonisa ukuba ngo-2024, umthamo we-oda eliwela umda weebhodi zomama ze-LCD ezixhasa ukwenziwa ngokwezifiso kweeparameter zobugcisa unyuke nge-82% unyaka nonyaka, nto leyo ebonisa ukuba ukuthengisa ngokuthe ngqo kunokuqhuba ngempumelelo imfuno yabathengi abaziingcali.
(II) Ukungena Kweetshaneli Ezingaxhunyiwe Kwi-intanethi Kwindawo Ekufutshane
Ukwakhiwa kweetshaneli ezingaxhunyiwe kwi-intanethi kwiimarike ezisakhulayo kubaluleke kakhulu. KuMzantsi-mpuma we-Asia, sebenzisana namaziko eetshaneli zolondolozo lweTV zasekuhlaleni ukuze useke inethiwekhi yokubonelela ngezixhobo zokutshintsha iibhodi zeemotherboard ze-LCD kunye nee-backlight strips; kwimarike yaseMbindi Mpuma, hlala kwiivenkile zezixhobo ze-elektroniki kwiindawo eziphambili zoshishino ezifana neDubai Mall, misela iindawo zamava emveliso ye-LNB, kwaye ubonise iziphumo zokufumana isignali yesathelayithi ephezulu; kwimarike yaseYurophu, misela intsebenziswano enobuchule neetshaneli zetshaneli ezifana neMedia Markt, kwaye ufake ii-Mini LED backlight strips eziphezulu kunye neebhodi zeemotherboard ze-smart LCD "kwiindawo zazo zokuphucula iTV". Kwiimarike eziphambili, cinga ngokuseta ii-warehouses zaphesheya ukuze ugcine ii-motherboards kunye nee-light strips zeemodeli ezisetyenziswa rhoqo ukuze unciphise umjikelo wokuhanjiswa kwezixhobo zolondolozo. Idatha ibonisa ukuba isantya sokuphendula kwee-odolo zezixhobo zolondolozo ezithunyelwa kwiindawo zokugcina iimpahla zaphesheya sikhawuleza ngeentsuku ezi-3-5 kuneposi ethe ngqo, kwaye ulwaneliseko lwabathengi luyanda nge-25%.
(III) Ukuxhotyiswa kwamaQonga e-E-Commerce e-B2B aQhubekela Phambili
Amaqonga afana ne-Alibaba International Station kunye ne-Made-in-China aseziindlela ezibalulekileyo zokufumana ii-odolo ezinkulu. Amashishini kufuneka aphucule imisebenzi yevenkile yeqonga: avelise iinguqulelo zeelwimi ezininzi zeenkcazo zobugcisa, iingxelo zesatifikethi kunye neencwadana zokufakela kwiintlobo ezintathu zeemveliso, iibhodi zomama ze-LCD ezipheleleyo zigxininisa idatha yovavanyo lokuhambelana, imicu yezibane ezingasemva zincamathisela iingxelo zovavanyo lobomi, kwaye ii-LNB zibonelela ngezicwangciso zokulungelelanisa iibhendi ezahlukeneyo zesathelayithi; zibonisa imigca yemveliso ye-motherboard ye-SMT, iiworkshops zokuhlanganisa imicu yokukhanya kunye neelabhoratri zokulungisa iingxaki ze-LNB ngokusebenzisa umsebenzi "wohambo olubukhoma lwefektri" ukuphucula ukuthembana komthengi; athathe inxaxheba "kwimiboniso ekhethekileyo yezixhobo ze-elektroniki zabathengi" ephethwe yiqonga ukuze kutyhalelwe iimveliso kwiTV.整机abavelisi, ababoneleli ngeenkonzo zolondolozo kunye nabaqhubi beTV yesathelayithi. Kubathengi abakhulu abanomthamo wokuthengwa konyaka odlula isigidi seedola zaseMelika, banikezela ngeenkonzo ezenzelwe wena, ezinje ngokwenziwa ngokwezifiso kweelogo zeebhodi zeemotherboard ze-LCD ezisemgangathweni, ukwenziwa ngokwezifiso kobushushu bombala kwiistrip zezibane zangasemva, kunye nokwenziwa ngokwezifiso kweebhendi zefrikhwensi zee-LNB, ukuseka ubudlelwane bentsebenziswano obuhlala ixesha elide nobuzinzileyo.
IV. Isiqinisekiso sokuthobela imithetho: Ukuseka inkqubo yoThintelo noLawulo lweMingcipheko yeHlabathi
(I) Ukubeka esweni ngokuGuquguqukayo kweMigaqo-nkqubo yoRhwebo
Ukungaqiniseki kwemeko-bume yorhwebo lwehlabathi kuye kwanda, kwaye amashishini kufuneka aseke indlela yokubeka esweni umgaqo-nkqubo. Gxila kwimigaqo-nkqubo yokunciphisa irhafu yamazwe angamalungu e-RCEP, kwaye usebenzise umthetho wokuqokelela wengingqi ukunciphisa umthwalo werhafu wezixhobo ze-elektroniki ezifana neebhodi ze-LCD ze-universal kunye nemicu ye-backlight; ulandelele uphando oluchasene nokulahla inkunkuma kunye nolwe-countervailing kwiimveliso ze-elektroniki zaseTshayina yiYurophu ne-United States, kwaye wenze ubalo-mali lweendleko kunye nohlengahlengiso lwamaxabiso kwiimveliso ze-LNB kwangaphambili; nikela ingqalelo ekuhlaziyweni kwemigaqo yobugcisa kumazwe ahlukeneyo, njengoluhlu olutsha lwezinto ezinobungozi ezithintelweyo kwiindawo ze-elektroniki phantsi komgaqo we-EU REACH kunye neemfuno ezintsha zokusebenza kakuhle kwamandla kwizixhobo zeTV yi-US FDA. Kucetyiswa ukuba kusekwe iqela elizinikeleyo lokuthobela imithetho okanye kusetyenziswe amaziko okubonisana neengcali ukuqinisekisa ukuba iintlobo ezintathu zeemveliso ziyahlangabezana nazo zonke iimfuno zokufikelela kwimarike ekujoliswe kuyo, ingakumbi ilayisenisi yokusebenzisa irediyo ebandakanyekayo kwiimveliso ze-LNB.
(II) Ulwakhiwo loQinisekiso lweCandelo loNikezelo
Iingxabano zezopolitiko kunye nobhubhane oluphindaphindeneyo zibonisa ukubaluleka kokuqina kwekhonkco lokubonelela ngeenkonzo. Amashishini anokusebenzisa ulwakhiwo lwemveliso "eTshayina + 1″, aseke iifektri ze-SMT patch zeebhodi ze-LCD ezipheleleyo kunye neefektri zokuhlanganisa ii-backlight strips kumazwe aseMzantsi-mpuma Asia afana neVietnam neMalaysia ukunciphisa umngcipheko wendawo enye yemveliso; atyikitye izivumelwano zentsebenziswano yexesha elide nabathengisi beetships eziphambili (ezifana neMediaTek kunye neMStar) kunye nabavelisi beentsimbi zezibane ze-LED (ezifana neSanan Optoelectronics) ukuze bavale amaxabiso ezinto eziphambili zebhodi ze-LCD ezipheleleyo kunye nee-backlight strips; aseke indlela yokuphendula ngokukhawuleza kwikhonkco lokubonelela ngeenkonzo, kwaye enze izicwangciso zomthengisi ezizezinye zeengxaki ezinjengokunqongophala kwee-head chips eziphezulu ezifunekayo kwiimveliso ze-LNB. Idatha ibonisa ukuba amashishini e-TV accessory anee-supply chain ezahlukeneyo ayenezinga eliphezulu lokuhanjiswa kwee-odolo kunamashishini anekhonkco lokubonelela ngeenkonzo elinye ngexesha lengxaki ye-logistics yehlabathi ngo-2024, kwaye uzinzo lokuhanjiswa kweebhodi ze-LCD ezipheleleyo lwaluphucuke kakhulu.
(III) Isicwangciso soKhuseleko lwePropati yoBuchule
Iingxabano zepropathi yobukrelekrele zibe yenye yezona mingcipheko ziphambili kurhwebo lwangaphandleamashishiniAmashishini kufuneka aqinise ukhuseleko lwelungelo lobunikazi kwiziphumo ze-R&D ezizimeleyo, kwaye enze uyilo lwelungelo lobunikazi kuyilo lwesekethe yeebhodi ze-LCD ezipheleleyo, isakhiwo sokusasaza ubushushu beemigca ze-backlight, kunye nesekethe yokukhulisa isignali yee-LNB kwiimarike eziphambili zokuthumela ngaphandle; kuphephe ukwaphulwa kwamalungelo epropathi yengqondo yabanye, kwaye enze uphando olupheleleyo lwezisombululo zobugcisa kunye noyilo lwembonakalo yeentlobo ezintathu zeemveliso, ngakumbi i-algorithm yokucacisa ebandakanyeka kwiibhodi ze-LCD ezipheleleyo kunye netekhnoloji yokuguqula kunye nokunciphisa i-LNB; basebenzisane neefemu zomthetho zobungcali ukuseka indlela yokulumkisa umngcipheko wepropathi yengqondo kwangoko ukuze kuphendulwe ngokukhawuleza xa kuthe kwavela ityala. Kwimigca ye-backlight kunye neemveliso ze-LNB ezinoyilo olukhethekileyo lwembonakalo, amalungelo obunikazi boyilo lwemizi-mveliso anokubhaliswa kwiimarike ezifana ne-EU kunye ne-US ukuphucula ukhuseleko lomthetho lweemveliso.
Ixesha leposi: Oktobha-31-2025
