Tichipesana nemashure emakwikwi ari kuwedzera anotyisa mumusika wepasi rose wemagetsi evatengi, TV accessories, sechinhu chakakosha chinongedzo mucheni yemaindasitiri, vari kutarisana nematambudziko mazhinji akadai sekuwedzerwa kwezvipingamupinyi zvekutengeserana, kukwikwidza kwakafanana, uye akakwidziridzwa tekinoroji zviyero. Pakati pavo, pasi roseLCD motherboards,backlight mitsetse,uyeLNBs (Low Noise Blocks)inoshanda seyakakosha TV accessories, iine akasiyana musika anodiwa hunhu: saizi yemusika yeChina yepasi rose LCD mamaboards inotarisirwa kusvika 6.23 bhiriyoni yuan muna 2025, saizi yemusika webacklight ingangoita 4.85 bhiriyoni yuan, uye musika weLNB uri kukura pamwero we7.8% uchitungamirwa nekuzivikanwa kwesatellite TV. Iyi seti yedata haingoratidzi chete kugona kwemusika wakakamurwa asi zvakare inoratidza kukurumidza kwekuvandudzwa kwemaindasitiri. Ichi chinyorwa chinoongorora kuti mabhizinesi anogadzira aya matatu marudzi eTV accessories anogona sei kubudirira mukukura kwekutengesa kunze kwenyika kubva pamativi mana: kuongororwa kwemusika maitiro, kuvakazve kukosha kwechigadzirwa, chiteshi modhi innovation, uye kutevedzera system kuvaka.
I. Trend Ongororo: Kubata Matatu Makuru Ekuwedzera Marike
Musika wepasi rose weTV wekuwedzera uri kuratidza kupatsanurwa kwemaitiro, uye kunyatsomisa misika yekuwedzera ndiyo mamiriro ekupaza. Kubva pakuona kwedunhu, nyika dziri padyo ne "Belt and Road" dzave misika inogona kusimukira. Aya matunhu ane kudiwa kwakasimba kwezvinodhura-zvinonzwika-zviono zvekushandisa uye anovimba zvakanyanya neChina chekugovera cheni nekuda kwekushomeka kwekugadzira kwemuno. Kuenzaniswa ne5% -8% yekukura kwemisika yechinyakare yeEurope neAmerica, huwandu hwekunze hweTV accessories muSoutheast Asia, Middle East nemamwe matunhu ane avhareji yekukura kwegore re15% -20%. Pakati pavo, Indonesia, Saudi Arabia nedzimwe nyika dzakaona kuwedzera kwegore negore kwe32% muhuwandu hwekutumira maadapter muna 2024 nekuda kwekudyara kwezvivakwa uye kusimudzira kushandiswa.
Misika yakakamurwa yakaburitswa nehunyanzvi iteration zvakare inofanirwa kutariswa. Nekuzivikanwa kwe4K/8K ekupedzisira-yepamusoro-tsanangudzo maTV (chiyero chepasirese chekupinda chinotarisirwa kudarika 45% muna 2025), kudiwa kwemaibhodhi eLCD mamaboards anotsigira HDR10+ uye mitengo yepamusoro yekuzorodza yawedzera. Zvigadzirwa izvi zvine mubatanidzwa wepamusoro uye simba remakomputa, uye mutengo wavo weyuniti unogona kusvika 2-4 nguva yeakajairika mamabhodhi, achiverengera 52% yekutengesa mudunhu reYangtze River Delta. Mumunda wekudzokera kumashure, Mini LED tekinoroji iri kukurumidza kutsiva echinyakare maLEDs, uye mwero wekupinda kweMini LED backlight mitsetse ine kupenya kwakanyanya uye kuderera kwesimba rekushandisa mumaTV ekupedzisira anotarisirwa kudarika 20% pakupera kwegore. Zvigadzirwa zveLNB zviri kukwidziridzwa kuenda kutsanangudzo yepamusoro uye nzira mbiri, uye kudiwa kweLNBs inotsigira 4K satellite chiratidzo chekugamuchira mumisika yeEuropean neMiddle East ine mwero wepagore wekukura unodarika gumi neshanu muzana, ichiva nzira yakakosha yemakwikwi akasiyaniswa.
Misika inotungamirwa nepolicy inopa mikana yekukura kamwe kamwe. Kutengeserana kwemidziyo yemumba yeChina kwakafambisa kukura kwe6.8% mukutengesa kweTV muna 2024, iyo 37.2% yakatengeswa kuburikidza nekutengesa-munzira, ichifambisa zvakananga kudiwa kwekutsigira zvinhu. Mugove uyu wepolicy uri kuwedzera mhiri kwemakungwa: EU "Carbon Border Adjustment Mechanism" (CBAM) iri kumanikidza mabhizinesi kusimudzira zvigadzirwa zvakasvibira, nepo US "CHIPS neScience Act" ichipa rubatsiro kune smart hardware, ichigadzira mikana yekuwana yeChinese mabhizinesi ekuwedzera ane zvakanakira tekinoroji.
II. Kubudirira Kwechigadzirwa: Shanduko kubva ku "Mutengo-Kubudirira" kuenda ku "Value Innovation"
(I) Tekinoroji Kukwidziridzwa Kuvaka Moat
Mhedzisiro yekubvisa makwikwi ehomogeneous iri muhunyanzvi hwekuvandudza tekinoroji. Musika wazvino uno unopa maitiro e "saturated basic modhi uye asina kukwana epamusoro-ekupedzisira mamodheru": mumunda wepasi rose LCD motherboards, iyo purofiti yekupinda-level zvigadzirwa iri pasi pe6%, nepo gross purofiti yeakangwara mamaboards anotsigira AI mufananidzo wekusimudzira uye yakawanda-interface yekuwedzera inogona kusvika kupfuura 30%; mumusika webacklight strip, echinyakare mitsetse ye LED inotarisana nemakwikwi anotyisa emitengo, nepo Mini LED mitsetse inochengetedza gross profit margin ye28% -35% nekuda kwezvipingamupinyi zvehunyanzvi; muzvigadzirwa zveLNB, mamodheru-tsanangudzo akajairwa achiri kuverengera 60%, asi yakakwira-tsanangudzo yemhando mbiri-nzira dziri kukura zvakanyanya. Mabhizinesi anofanirwa kutarisa kune matatu makuru etekinoroji nzira: chekutanga, kusimudzira epakati zvikamu - universal LCD mamaboards anofanirwa kukurumidzira kuvandudza kwemhinduro dzinobatanidza AI machipisi uye kutsigira 8K decoding, backlight mitsetse inofanirwa kukurudzira kubudirira muMini LED chip kurongedza tekinoroji, uye LNBs dzinofanirwa kukudziridza yakakwira-tsanangudzo yekugamuchira mamodules anotsigira DVB yakajairwa; chechipiri, kubatanidza mabasa ane hungwaru - mabhodhi eamai anofanirwa kuwedzera kutonga kwezwi uye mudziyo wekubatanidza nzvimbo, mitsara yemwenje inofanirwa kugadziridza tembiricha yemavara uye nehuchenjeri dimming mabasa, uye LNBs dzinofanira kubatanidza network yekukurukurirana modules kuti iwane nzira mbiri-data yekudyidzana; yechitatu, yakasvibira uye yakaderera-kabhoni tekinoroji - mabhodhi eamai anofanirwa kushandisa machipisi ane simba rakaderera, mitsetse yemwenje inofanira kushandisa zvakatipoteredza zvekutakura zvinhu, uye LNBs dzinofanirwa kukwidziridza dhizaini yedunhu kuderedza kushandiswa kwesimba, kuitira kuti isangane nezvitupa zvinodikanwa zveEU CE, US ENERGY STAR uye mamwe maitiro pachine nguva.
(II) Scenario-Yakavakirwa Solution Dhizaini
Kushandura kubva kune chimwe chigadzirwa kuenda kune-scenario-based solution ndiyo kiyi yekuwedzera kukosha kwakawedzerwa. Dhizaina mapakeji akagadziridzwa emapoka akasiyana evashandisi: tanga "wakazara muchina unotsigira mhinduro" yeTV整机vagadziri, vachipa musanganiswa wekutenga-kumira kwepasirese LCD motherboards + backlight strips + LNBs, ine ega mapurogiramu ekutyaira uye masevhisi ekugadzirisa; gadzira "mapakeji ekusimudzira ekugadzirisa" pamusika wekugadzirisa, kusanganisira mabhodhi eamai uye machira akareruka emhando dzakasiyana uye maturusi ekuisa, akabatanidzwa ane akadzama ekuongorora kukanganisa magwaro; kupa "system yekubatanidza mhinduro" kune mhiri kwemakungwa setiraiti TV vanoshanda, kubatanidza yakakwirira-tsanangudzo LNBs, masaini splitters uye debugging michina. Bhizinesi rePearl River Delta rakatanga "4K TV yekusimudzira kit" (kusanganisira smart mamaboards + Mini LED backlight strips), uye kuburikidza nekushandira pamwe nevemuno TV brand, vakawana kukura kwekota-on-quarter ye95% muhuwandu hwekutumira kunze, zvichiratidza simba rekutyaira rekushambadzira-kwakavakirwa kushambadzira.
(III) Quality System Upgrade Project
Chitupa chekutevedzera chave "pasi" yekuwana kutengeserana kwekunze. Pakupera kwa2024, 87% yemhando dzeTV dzemhando yepamusoro dzakapedza certification yezvakatipoteredza, uye zvigadzirwa zvekuwedzera zviri kuverengerwa mukutariswa kwakabatana. Mabhizinesi anofanirwa kumisikidza yakazara-maitiro ekudzora emhando system: universal LCD motherboards inoda kupfuudza EU RoHS 3.0 uye US FCC certification kuti ive nechokwadi chekuteedzera machipisi uye zvemagetsi zvikamu; backlight mitsetse inofanirwa kuenderana neEU ERP simba rekuita mwero kudzikamisa mercury content; Zvigadzirwa zveLNB zvinoda kupfuura CE (EU), FCC (US), GCF (Global Certification Forum) uye zvimwe zvitupa kuti ive nechokwadi chekugashira kwemasaini uye kuenderana kwemagetsi. Zvinonyanya kukosha kuziva kuti itsva yeEU "Waste Electrical and Electronic Equipment Directive" (WEEE 2.0) ichaitwa muna 2026, ichida kuti chiyero chekudzokorora chigadzirwa chiwedzere kusvika pa85%. Mabhizinesi anofanirwa kugadzirisa dhizaini yechigadzirwa pachine nguva: universal LCD mamaboards anotora modular wedunhu dhizaini, backlight mitsetse inogonesa mwenje bead marongero kuitira nyore disassembly, uye LNBs inorerutsa chimiro chegoko kuti ivandudze kudzokororwa.
III. Channel Innovation: Kuvaka Omni-Channel Digital Marketing Network
(I) In-Depth Operation yeCross-Border E-Commerce
Iyo yechinyakare yekune dzimwe nyika kutengeserana modhi iri kusimudzira shanduko yayo kuita digitalization. Mabhizinesi anofanirwa kutarisa nezvekuisa "zvitoro zvemhando yepamusoro" pamapuratifomu akadai seAmazon neBay, uye kuita mashandiro anofambiswa nedata zvichienderana nehunhu hwemhando nhatu dzezvigadzirwa: universal LCD motherboards anosimbisa tekinoroji paramita senge chip modhi uye decoding kugona, uye kugadzira mamaboard bvunzo mavhidhiyo kuratidza kuita; backlight mitsetse inosimbisa zviratidzo senge kupenya, mashandisiro emagetsi uye hupenyu, uye batanidza machati ekuenzanisa eiyo chaiyo yekuisa mhedzisiro; MaLNB anotarisa pakutengesa mapoinzi akadai sekunzwa kwemasaini ekugamuchira uye kuenderana, uye inopa satellite masaini ekugadzirisa madhiraivha ematunhu akasiyana. Tanga zvinyorwa zvakasiyana-siyana zvemasayiti akasiyana-siyana: semuenzaniso, nzvimbo dzeEurope neAmerica dzinosimbisa chiziviso chekambani uye kushanda kwepamusoro-soro, asi nzvimbo dzeSoutheast Asia dzinoratidza kushandiswa kwemari uye kugadzirisa nyore; ita "in-saiti advertising + off-saiti KOL" yekubatanidza kushambadzira, uye shandira pamwe neTV kugadzirisa mablogiki uye zvemagetsi wongororo KOLs kuita chigadzirwa bvunzo chaidzo kuti uwedzere kuratidzwa kwemhando. Dhata inoratidza kuti muna 2024, kuyambuka-muganho vhoriyamu yepasi rose LCD mamaboards inotsigira tekinoroji parameter customization yakawedzera ne82% gore-pagore, zvichiratidza kuti kushambadzira chaiko kunogona kufambisa kudiwa kwevatengi vane hunyanzvi.
(II) Yenzvimbo Yekupinda Yezviteshi ZveOffline
Kuvakwa kwenzira dzisina Indaneti mumisika iri kusimukira kwakakosha. MuSoutheast Asia, batirana pamwe nevemuno maTV ekugadzirisa cheni masangano kuti atange inotsiva zvikamu zvekugovera network kune universal LCD motherboards uye backlight mitsetse; mumusika weMiddle East, gara muzvitoro zvemagetsi mumatunhu makuru ebhizinesi akadai seDubai Mall, gadzira nzvimbo dzeLNB dzechigadzirwa, uye ratidza mhedzisiro yekugamuchira satellite chiratidzo chepamusoro; mumusika weEurope, gadza kushandira pamwe nemacheni chiteshi seMedia Markt, uye inosanganisira yakakwirira-yekupedzisira Mini LED backlight mitsetse uye smart LCD motherboards mune yavo "TV kusimudzira nzvimbo dzekuwedzera". Pamisika mikuru, funga kumisikidza dzimba dzekuchengetera mhiri kwemakungwa kuti dzichengetere mamaboards uye mwenje mitsetse yemamodhi anowanzo shandiswa kupfupisa kutenderera kwekutakura kwezvikamu zvekugadzirisa. Dhata inoratidza kuti kumhanya kwekupindura kwezvikamu zvekuchengetedza mirairo inotumirwa kubva kune dzimwe nyika matura mazuva 3-5 nekukurumidza kupfuura tsamba yakananga, uye kugutsikana kwevatengi kunowedzerwa ne25%.
(III) Kugoneswa kweB2B Cross-Border E-Commerce Platforms
Mapuratifomu akadai seAlibaba International Station uye Made-in-China achiri akakosha nzira dzekuwana maodha akawanda. Mabhizinesi anofanirwa kukwirisa mashandiro echitoro chepuratifomu: kugadzira mitauro yemitauro yakawanda, mishumo yezvitupa uye zvinyorwa zvekuisa emhando nhatu dzezvigadzirwa, universal LCD mamaboards anosimbisa data reyedzo yekuenderana, backlight mitsetse inonamira lifespan bvunzo mishumo, uye LNBs inopa zvigadziriso zvekuchinja kune akasiyana satellite frequency mabhendi; ratidza mamaboardboard SMT mitsara yekugadzira, mwenje mitsetse yemusangano musangano uye LNB debugging marabhoritari kuburikidza ne "live fekitori kushanya" basa rekusimudzira kuvimba kwevatengi; kutora chikamu mu "mutengi zvemagetsi accessories akakosha kuratidzwa" anobatwa nepuratifomu kusundira zvigadzirwa kuTV整机vagadziri, vanopa masevhisi ekuchengetedza uye satellite TV vanoshanda. Kune vatengi vakuru vane vhoriyamu yekutenga yegore inodarika miriyoni imwe chete yemadhora ekuAmerica, vanopa masevhisi akajairwa, senge logo kugadziridza kune universal LCD mamaboards, tembiricha yekumisikidza yebacklight mitsetse, uye frequency bhendi kugadzirisa kweLNBs, kumisikidza kwenguva refu uye yakagadzikana hukama hwekubatana.
IV. Chivimbiso chekuteerera: Kugadzira Global Risk Prevention and Control System
(I) Dynamic Monitoring yeTrade Policies
Kusagadzikana kwemamiriro ekutengeserana epasi rose kwawedzera, uye mabhizinesi anofanirwa kumisa nzira yekutarisa mutemo. Tarisa pamitemo yekudzikisa mutero wenyika dziri nhengo dzeRCEP, uye shandisa mutemo wekuunganidza wedunhu kudzikisa mutoro wemutero wemidziyo yemagetsi senge universal LCD motherboards uye backlight strips; kuronda kuferefeta uye kupikisa kuferefetwa kwezvigadzirwa zvemagetsi zveChinese neEurope neUnited States, uye ita rondedzero yemitengo uye kugadzirisa kwemitengo yezvigadzirwa zveLNB pachine nguva; teerera kukuvandudzwa kwemitemo yetekinoroji munyika dzakasiyana siyana, senge runyorwa rutsva rwezvinhu zvinorambidzwa zvine njodzi muzvikamu zvemagetsi pasi peEU REACH mutemo uye zvitsva zvinodikanwa zvesimba rekushandisa kweTV accessories neUS FDA. Zvinokurudzirwa kuumba timu yakazvipira yekutevedzera kana kushandirapamwe nemasangano anobvunza nyanzvi kuona kuti mhando nhatu dzezvigadzirwa zvinozadzisa zvese zvinodiwa pamusika unotangwa, kunyanya rezinesi rekushandisa redhiyo rinosanganisirwa muzvigadzirwa zveLNB.
(II) Supply Chain Resilience Construction
Geopolitical kusawirirana uye kudzokororwa kwedenda kunosimbisa kukosha kwekusimba kwekutengesa ketani. Mabhizinesi anogona kutora iyo "China + 1 ″ dhizaini yekugadzira, kumisikidza SMT chigamba mafekitori epasi rose eLCD mamaibhodhi uye mafekitori ekubatanidza ebacklight mitsetse muSoutheast Asia nyika dzakaita seVietnam neMalaysia kuderedza njodzi yenzvimbo imwe chete yekugadzira; kusaina zvibvumirano zvekudyidzana kwenguva refu nevatambi vecore chip (seMediaTek neMStarad) uye ma LED anogadzira magadzirirwo emagetsi. mitengo yezvinhu zvakakosha zvemabhodhi eLCD mamaidhi uye mitsetse yekudzokera kumashure, uye gadzira imwe hurongwa hwevanopa dambudziko sekushomeka kwepamusoro-frequency misoro machipisi anodiwa kune zvigadzirwa zveLNB zvinoratidza kuti mabhizinesi eTV ane macheni akasiyana-siyana ane 28% yepamusoro yekutakura dhigirii rekutengesa kwepasirese 20 dhigirii rekutengesa. kugadzikana kwepasirese LCD mamaboards ndiyo yakanyanya kuvandudzwa.
(III) Intellectual Property Protection Strategy
Kukakavadzana kwezvivakwa zvenjere kwazova imwe yenjodzi huru dzekutengeserana kunzemabhizinesi. Mabhizinesi anofanirwa kusimbisa kuchengetedzwa kwepatent yezvakazvimirira R&D zvabuda, uye kuitisa dhizaini yedunhu dhizaini yepasi rose LCD mamaboards, kupisa kwekupisa kwemashure emwenje mitsetse, uye chiratidzo chekusimudzira dunhu reLNB mumisika mikuru yekunze; kudzivirira kukanganisa kodzero dzezvivakwa zvevamwe, uye ita tsvakiridzo yakazara yemhinduro dzehunyanzvi uye magadzirirwo emhando nhatu dzezvigadzirwa, kunyanya decoding algorithm inosanganisirwa mumabhodhi eLCD epasirese uye modulation uye demodulation tekinoroji yeLNBs; kushanda pamwe chete nemafemu ezvemitemo kuti vatange nzira yekuziva njodzi yepfuma yekukurumidza kupindura kana paine mhosva. Kune mitsetse yebacklight uye zvigadzirwa zveLNB zvine magadzirirwo akasiyana, maindasitiri edhizaini patent anogona kunyoreswa mumisika yakaita seEU neUS kuwedzera kuchengetedzwa kwemutemo kwezvigadzirwa.
Nguva yekutumira: Oct-31-2025
