Tawm tsam keeb kwm yav dhau los ntawm kev sib tw hnyav zuj zus hauv ntiaj teb cov neeg siv khoom siv hluav taws xob ua lag luam, TV accessories, uas yog qhov tseem ceeb hauv kev sib txuas hauv kev lag luam, tab tom ntsib ntau yam kev sib tw xws li kev lag luam hnyav, kev sib tw sib tw, thiab cov qauv kev hloov kho tshiab. Ntawm lawv, universalLCD motherboards,backlight strips, thiabLNBs (Low Noise Blocks)ua haujlwm tseem ceeb hauv TV, nrog cov yam ntxwv ntawm kev lag luam sib txawv: kev lag luam loj ntawm Tuam Tshoj lub universal LCD motherboards yuav tsum ncav cuag 6.23 billion yuan nyob rau hauv 2025, lub backlight strip lag luam loj yog kwv yees li 4.85 billion yuan, thiab LNB kev ua lag luam yog loj hlob ntawm tus nqi ntawm 7.8% tsav los ntawm lub popularization ntawm satellite TV. Cov ntaub ntawv no tsis tsuas yog qhia txog lub peev xwm ntawm kev lag luam segmented xwb tab sis kuj qhia txog qhov ceev ntawm kev kho dua tshiab. Tsab ntawv xov xwm no yuav tshawb xyuas seb cov tuam txhab tsim cov khoom siv peb hom TV no tuaj yeem ua tiav kev loj hlob ntawm kev lag luam txawv teb chaws los ntawm plaub qhov loj: kev lag luam kev lag luam tsom xam, kev tsim khoom muaj nqis, kev tsim kho tshiab channel, thiab kev ua raws li kev tsim kho.
I. Kev Tshawb Fawb Txog Kev Lag Luam: Tau Txais Peb Qhov Kev Lag Luam Ntxiv Ntxiv
Kev ua lag luam thoob ntiaj teb TV khoom siv tau qhia txog kev sib txawv ntawm cov qauv, thiab qhov tseeb ntawm qhov kev lag luam nce ntxiv yog lub hauv paus ntawm kev tawg. Los ntawm qhov kev xav hauv cheeb tsam, cov teb chaws raws "Belt and Road" tau dhau los ua cov lag luam tawm tshiab tshaj plaws. Cov cheeb tsam no muaj kev thov kom muaj txiaj ntsig zoo rau cov khoom siv audio-visual thiab muaj kev vam khom siab rau Tuam Tshoj cov khoom lag luam vim tias tsis muaj peev xwm tsim khoom hauv zos. Piv nrog rau 5% -8% kev loj hlob ntawm cov tsoos European thiab Asmeskas kev lag luam, qhov ntim ntawm cov khoom siv hauv TV hauv Southeast Asia, Middle East thiab lwm thaj chaw muaj qhov nruab nrab txhua xyoo kev loj hlob ntawm 15% -20%. Ntawm lawv, Indonesia, Saudi Arabia thiab lwm lub tebchaws tau pom kev nce xyoo ntawm 32% hauv cov khoom lag luam xa tawm hauv xyoo 2024 vim yog kev nqis peev hauv vaj tse thiab kev noj qab haus huv.
Segmented kev lag luam spawned los ntawm technological iteration kuj tsim nyog mloog. Nrog rau qhov nrov ntawm 4K / 8K ultra-high-txhais TVs (qhov kev nkag mus thoob ntiaj teb yuav tsum tshaj 45% hauv 2025), qhov kev thov rau universal LCD motherboards txhawb HDR10+ thiab siab refresh tus nqi tau nce. Cov khoom no muaj kev sib koom ua ke ntau dua thiab muaj peev xwm ua tau zoo dua, thiab lawv cov nqi tsev tuaj yeem ncav cuag 2-4 npaug ntawm cov motherboard zoo tib yam, suav txog 52% ntawm kev muag khoom hauv cheeb tsam Yangtze River Delta. Nyob rau hauv lub tshav pob ntawm backlight strips, Mini LED thev naus laus zis tau nrawm hloov cov LEDs ib txwm muaj, thiab qhov nkag mus ntawm Mini LED backlight strips nrog lub teeb ci siab thiab tsis siv hluav taws xob hauv high-end TVs xav tias yuav dhau 20% thaum kawg ntawm lub xyoo. LNB cov khoom tau kho dua tshiab rau kev txhais lus siab thiab kev sib txuas lus ob txoj kev, thiab qhov kev thov rau LNBs txhawb 4K satellite teeb liab txais tos hauv European thiab Middle Eastern kev lag luam muaj kev loj hlob txhua xyoo ntawm ntau dua 15%, dhau los ua qhov tseem ceeb rau kev sib tw sib txawv.
Txoj cai-tsav kev lag luam nthuav tawm cov hauv kev loj hlob sai. Tuam Tshoj txoj kev lag luam khoom siv hauv tsev tau tsav 6.8% kev loj hlob hauv TV khw muag khoom hauv xyoo 2024, ntawm 37.2% tau muag los ntawm kev lag luam hauv kev, ncaj qha tsav qhov kev thov rau kev txhawb nqa khoom siv. Txoj cai faib nyiaj no txuas mus rau txawv teb chaws: EU's "Carbon Border Adjustment Mechanism" (CBAM) tab tom yuam cov tuam txhab los txhim kho cov khoom ntsuab, thaum US "CHIPS thiab Science Act" muab nyiaj pab rau cov khoom siv ntse, tsim kom muaj kev nkag tau rau cov lag luam suav nrog cov khoom siv thev naus laus zis.
II. Product Breakthrough: Hloov los ntawm "Cov Nqi-Effectiveness" mus rau "Value Innovation"
(I) Kev Txhim Kho Kev Txhim Kho Kev Txhim Kho los tsim ib lub Moat
Lub hauv paus ntawm kev tshem tawm ntawm kev sib tw homogeneous yog nyob rau hauv technological innovation. Kev ua lag luam tam sim no nthuav tawm cov yam ntxwv ntawm "cov qauv yooj yim txaus thiab tsis txaus cov qauv high-end": hauv thaj chaw ntawm universal LCD motherboards, cov nyiaj tau los ntawm cov khoom lag luam nkag yog tsawg dua 6%, thaum cov txiaj ntsig tag nrho ntawm cov niam txiv ntse txhawb nqa AI duab txhim kho thiab nthuav dav ntau yam tuaj yeem ncav cuag ntau dua 30%; Hauv kev lag luam backlight strips, cov tsoos LED strips ntsib kev sib tw nqi hnyav, thaum Mini LED strips tuav cov txiaj ntsig tag nrho ntawm 28% -35% vim muaj kev cuam tshuam kev lag luam; nyob rau hauv LNB cov khoom, tus qauv-txhais qauv tseem suav txog 60%, tab sis cov qauv kev txhais ob txoj kev loj hlob zuj zus. Cov tuam txhab lag luam yuav tsum tsom mus rau peb qhov kev qhia thev naus laus zis tseem ceeb: ua ntej, txhim kho cov khoom tseem ceeb - universal LCD motherboards yuav tsum ua kom cov kev daws teeb meem sib koom ua ke AI chips thiab txhawb nqa 8K decoding, backlight strips yuav tsum txhawb kev sib tw hauv Mini LED nti ntim tshuab, thiab LNBs yuav tsum tsim cov ntsiab lus siab tau txais cov qauv txhawb nqa DVB-S3; Thib ob, kev koom ua ke cov haujlwm ntse - cov niam ntawv yuav tsum ntxiv lub suab tswj thiab cov cuab yeej txuas txuas, lub teeb strips yuav tsum txhim kho xim kub hloov thiab ntse dimming functions, thiab LNBs yuav tsum integrate network kev sib txuas lus modules kom ua tiav ob txoj kev cov ntaub ntawv sib cuam tshuam; Thib peb, ntsuab thiab qis-carbon technology - motherboards yuav tsum siv cov chips uas tsis muaj zog, lub teeb strips yuav tsum siv cov khoom ntim khoom zoo ib puag ncig, thiab LNBs yuav tsum ua kom zoo dua cov qauv tsim hluav taws xob kom txo tau lub zog noj, kom ua tau raws li EU CE, US ENERGY STAR thiab lwm yam qauv ua ntej.
(II) Scenario-Based Solution Design
Hloov los ntawm ib qho khoom lag luam mus rau qhov kev daws teeb meem raws li qhov xwm txheej yog tus yuam sij kom nce tus nqi ntxiv. Tsim cov pob khoom customized rau ntau pawg neeg siv: tso "ua tiav tshuab txhawb kev daws teeb meem" rau TV整机manufacturers, muab ib-nres kev yuav khoom ua ke ntawm universal LCD motherboards + backlight strips + LNBs, nrog tshwj xeeb tsav tsheb cov kev pab cuam thiab debugging kev pab cuam; txhim kho "cov pob khoom kho kom zoo dua qub" rau kev ua lag luam txij nkawm, suav nrog cov motherboards thiab lub teeb strips ntawm cov qauv sib txawv thiab cov cuab yeej teeb tsa, txuas nrog cov lus qhia ntxaws txog kev kuaj mob; muab "kev daws teeb meem kev sib koom ua ke" rau cov neeg ua haujlwm txawv teb chaws satellite TV, koom ua ke cov lus txhais siab LNBs, teeb liab splitters thiab cov khoom siv debugging. Lub tuam txhab Pearl River Delta tau tshaj tawm "4K TV hloov kho cov khoom siv" (xws li cov niam txiv ntse + Mini LED backlight strips), thiab los ntawm kev koom tes nrog cov npe TV hauv zos, ua tiav lub quarter-on-quarter kev loj hlob ntawm 95% hauv kev xa tawm ntim, ua pov thawj kev tsav tsheb muaj zog ntawm kev lag luam raws li kev lag luam.
(III) Kev Txhim Kho Kev Ua Haujlwm Zoo
Daim ntawv pov thawj ua raws cai tau dhau los ua "dhau" rau kev nkag mus rau kev lag luam txawv teb chaws. Thaum kawg ntawm xyoo 2024, 87% ntawm cov khoom lag luam hauv TV tau ua tiav daim ntawv pov thawj ib puag ncig, thiab cov khoom siv tau raug suav nrog hauv kev saib xyuas. Cov tuam txhab lag luam yuav tsum tsim kom muaj cov txheej txheem kev tswj hwm zoo: universal LCD motherboards yuav tsum dhau EU RoHS 3.0 thiab US FCC ntawv pov thawj los xyuas kom meej qhov ua tau raws li cov chips thiab cov khoom siv hluav taws xob; backlight strips yuav tsum ua raws li EU ERP cov qauv kev siv hluav taws xob kom txwv cov ntsiab lus mercury; LNB cov khoom yuav tsum dhau CE (EU), FCC (US), GCF (Lub Rooj Sib Tham Thoob Ntiaj Teb) thiab lwm yam ntawv pov thawj los xyuas kom meej qhov kev txais tos teeb liab ruaj khov thiab electromagnetic compatibility. Nws yog ib qho tseem ceeb uas yuav tsum nco ntsoov tias EU tsab ntawv ceeb toom tshiab "Cov Khoom Siv Hluav Taws Xob thiab Hluav Taws Xob Hluav Taws Xob" (WEEE 2.0) yuav raug coj los siv rau xyoo 2026, xav kom cov khoom siv rov ua dua tshiab kom nce mus txog 85%. Cov tuam txhab lag luam yuav tsum tau kho cov khoom tsim ua ntej: universal LCD motherboards txais kev tsim qauv hauv Circuit Court, backlight strips optimize teeb hlaws teeb kom yooj yim disassembly, thiab LNBs yooj yim lub plhaub qauv los txhim kho recyclability.
III. Channel Innovation: Tsim kom muaj Omni-Channel Digital Marketing Network
(I) Kev Ua Haujlwm tob tob ntawm Hla Tebchaws E-Commerce
Cov qauv kev lag luam txawv teb chaws tau nrawm nrawm nws txoj kev hloov pauv mus rau digitalization. Cov tuam txhab lag luam yuav tsum tsom mus rau kev tso tawm "cov khw muag khoom lag luam" ntawm cov platforms xws li Amazon thiab eBay, thiab ua cov ntaub ntawv-tsav kev ua haujlwm raws li cov yam ntxwv ntawm peb hom khoom: universal LCD motherboards qhia txog cov kev tsis zoo xws li cov qauv nti thiab kev txiav txim siab, thiab tsim cov yeeb yaj kiab motherboard los qhia kev ua haujlwm; backlight strips hais txog cov cim xws li ci ntsa iab, kev siv hluav taws xob thiab lub neej ntev, thiab txuas cov kab kos sib piv ntawm cov teeb meem kev teeb tsa tiag tiag; LNBs tsom rau kev muag cov ntsiab lus xws li cov teeb liab txais kev nkag siab thiab kev sib haum xeeb, thiab muab cov lus qhia kev hloov kho satellite rau ntau thaj tsam. Tshaj tawm cov npe sib txawv rau cov chaw sib txawv: piv txwv li, cov chaw nyob sab Europe thiab Asmeskas hais txog cov ntawv pov thawj kev tshaj lij thiab kev ua haujlwm siab, thaum cov chaw nyob sab hnub tuaj Asia qhia txog kev siv nyiaj zoo thiab kev saib xyuas yooj yim; nqa tawm "hauv-site tshaj tawm + off-site KOL" kev sib txuas kev lag luam, thiab koom tes nrog TV saib xyuas bloggers thiab kev tshuaj xyuas hluav taws xob KOLs los ua cov khoom lag luam sim ua kom muaj txiaj ntsig zoo. Cov ntaub ntawv qhia tau hais tias nyob rau hauv 2024, kev txiav txim hla ciam teb ntim ntawm universal LCD motherboards txhawb kev ntsuas kev hloov kho tau nce 82% xyoo-rau-xyoo, qhia tias kev lag luam meej tuaj yeem ua rau muaj kev xav tau ntawm cov neeg yuav khoom.
(II) Localized Penetration of Offline Channels
Kev tsim kho cov channel offline hauv kev lag luam tawm tshiab yog qhov tseem ceeb tshwj xeeb. Nyob rau sab hnub tuaj Asia, koom tes nrog cov chaw saib xyuas TV hauv zos los tsim ib qho chaw hloov khoom siv rau kev siv thoob ntiaj teb LCD motherboards thiab backlight strips; nyob rau hauv Middle East kev lag luam, nyob hauv cov khw muag khoom siv hluav taws xob hauv cov chaw lag luam tseem ceeb xws li Dubai Mall, teeb tsa LNB cov khoom lag luam kev paub txog thaj chaw, thiab ua kom pom cov teeb liab siab txhais tau txais txiaj ntsig zoo; Hauv kev ua lag luam nyob sab Europe, tsim kom muaj kev koom tes nrog cov saw hlau xws li Media Markt, thiab suav nrog high-end Mini LED backlight strips thiab ntse LCD motherboards hauv lawv "TV upgrade accessory area". Rau cov lag luam tseem ceeb, xav txog kev teeb tsa cov chaw muag khoom txawv teb chaws kom khaws cov motherboards thiab lub teeb strips ntawm cov qauv siv los ua kom luv luv lub voj voog ntawm cov khoom tu. Cov ntaub ntawv qhia tau hais tias cov lus teb ceev ntawm kev saib xyuas cov khoom xaj xa los ntawm cov chaw muag khoom txawv teb chaws yog 3-5 hnub sai dua li kev xa ntawv ncaj qha, thiab cov neeg siv khoom txaus siab tau nce los ntawm 25%.
(III) Txhawb nqa ntawm B2B Hla Tebchaws E-Commerce Platforms
Platforms xws li Alibaba International Chaw Nres Tsheb thiab Made-in-China tseem yog txoj hauv kev tseem ceeb kom tau txais kev txiav txim ntau. Cov tuam txhab lag luam yuav tsum ua kom zoo tshaj plaws hauv lub khw muag khoom: tsim ntau hom lus ntawm cov kev qhia tshwj xeeb, cov ntawv pov thawj thiab cov ntawv qhia kev teeb tsa rau peb hom khoom, universal LCD motherboards qhia txog kev sib tw cov ntaub ntawv, backlight strips txuas lifespan test reports, thiab LNBs muab kev hloov kho rau ntau lub xov tooj cua zaus bands; qhia motherboard SMT ntau lawm kab, lub teeb sawb sib dhos rhiav thiab LNB debugging chaw soj ntsuam los ntawm "nyob Hoobkas ncig xyuas" muaj nuj nqi los txhim kho cov neeg yuav khoom ntseeg; koom nrog "cov khoom siv hluav taws xob siv hluav taws xob tshwj xeeb" nthuav tawm los ntawm lub platform los thawb cov khoom rau TV整机cov chaw tsim khoom, cov chaw muab kev pabcuam tu thiab satellite TV tswv. Rau cov neeg siv khoom loj nrog cov khoom ntim txhua xyoo ntau tshaj li ib lab US las, muab cov kev pabcuam customized, xws li logo customization rau universal LCD motherboards, xim kub customization rau backlight strips, thiab zaus band customization rau LNBs, tsim kom muaj kev sib raug zoo nyob rau hauv lub sij hawm ntev thiab ruaj khov.
IV. Daim Ntawv Pov Thawj Ua Raws Cai: Tsim kom muaj Kev Tiv Thaiv Kev Nyab Xeeb Ntiaj Teb thiab Tswj Kev Nyab Xeeb
(I) Dynamic Monitoring of Trade Policy
Qhov tsis paub meej ntawm lub ntiaj teb kev lag luam ib puag ncig tau nce ntxiv, thiab cov tuam txhab lag luam yuav tsum tsim kom muaj txoj cai tswj xyuas txoj cai. Tsom ntsoov rau txoj cai txo nqi ntawm RCEP cov tswvcuab hauv lub tebchaws, thiab siv txoj cai tswjfwm hauv cheeb tsam kom txo cov nqi se ntawm cov khoom siv hluav taws xob xws li universal LCD motherboards thiab backlight strips; taug qab cov kev tshawb fawb los tiv thaiv thiab tawm tsam ntawm cov khoom siv hluav taws xob hauv Suav teb los ntawm Tebchaws Europe thiab Tebchaws Meskas, thiab ua tus nqi nyiaj txiag thiab kev hloov kho tus nqi rau LNB cov khoom ua ntej; xyuam xim rau kev hloov tshiab ntawm cov kev cai lij choj nyob rau hauv ntau lub teb chaws, xws li cov npe tshiab ntawm txwv tsis pub muaj kev phom sij hauv cov khoom siv hluav taws xob raws li EU REACH txoj cai thiab cov kev cai tshiab ntawm kev siv hluav taws xob rau TV accessories los ntawm US FDA. Nws raug nquahu kom tsim kom muaj ib pab neeg ua raws cai lossis koom tes nrog cov koom haum kws tshaj lij los xyuas kom meej tias peb hom khoom ua tau raws li tag nrho cov kev xav tau ntawm lub hom phiaj kev lag luam, tshwj xeeb tshaj yog cov xov tooj cua zaus siv daim ntawv tso cai koom nrog LNB cov khoom.
(II) Supply Chain Resilience Construction
Geopolitical kev tsis sib haum xeeb thiab kev sib kis rov qab hais txog qhov tseem ceeb ntawm cov saw hlau resilience. Cov lag luam tuaj yeem txais "Tuam Tshoj + 1" kev tsim khoom, teeb tsa SMT thaj chaw tsim khoom rau universal LCD motherboards thiab cov chaw tsim khoom siv rau cov teeb pom kev zoo nyob rau sab hnub tuaj Asia xws li Nyab Laj thiab Malaysia kom txo tau qhov kev pheej hmoo ntawm ib qho chaw tsim khoom; kos npe rau daim ntawv cog lus mus sij hawm ntev nrog cov khoom siv nti (xws li MediaTek thiab MStar) thiab LED teeb hlaws cov khoom lag luam (xws li cov khoom siv raw khoom hauv San Francisco) universal LCD motherboards thiab backlight strips; tsim kom muaj cov khoom siv hluav taws xob thaum muaj xwm txheej ceev, thiab tsim lwm txoj kev npaj rau cov teeb meem xws li qhov tsis txaus ntawm cov khoom siv lub taub hau rau LNB Cov ntaub ntawv qhia tau hais tias TV accessory tuam txhab uas muaj ntau yam khoom chains muaj 28% siab dua kev xa khoom tus nqi tshaj li cov lag luam nrog ib qho kev lag luam khoom noj khoom haus thaum lub sij hawm universal 20 logistic khoom xa tuaj. qhov tseem ceeb tshaj plaws txhim kho.
(III) Txoj Kev Tiv Thaiv Kev Txawj Ntse
Kev tsis sib haum xeeb ntawm kev txawj ntse tau dhau los ua ib qho kev pheej hmoo loj rau kev lag luam txawv teb chawscov lag luam. Cov tuam txhab lag luam yuav tsum ntxiv dag zog rau kev tiv thaiv patent ntawm kev ywj pheej R & D cov txiaj ntsig, thiab ua patent layout rau Circuit Court tsim ntawm universal LCD motherboards, lub tshav kub dissipation qauv ntawm backlight strips, thiab lub teeb liab amplification Circuit Court ntawm LNBs nyob rau hauv loj export lag luam; tsis txhob ua txhaum txoj cai ntawm kev txawj ntse ntawm lwm tus, thiab ua ib qho kev tshawb fawb ntawm cov kev daws teeb meem thiab cov qauv tsim ntawm peb hom khoom, tshwj xeeb tshaj yog kev txiav txim siab algorithm koom nrog universal LCD motherboards thiab kev hloov kho thiab demodulation technology ntawm LNBs; koom tes nrog cov tuam txhab kev cai lij choj los tsim kom muaj kev pheej hmoo ntawm cov cuab yeej cuab tam kev pheej hmoo ceeb toom ntxov kom teb sai sai thaum muaj teeb meem. Rau backlight strips thiab LNB cov khoom lag luam nrog cov qauv tsim tshwj xeeb, kev tsim qauv patents tuaj yeem tso npe rau hauv kev lag luam xws li EU thiab Asmeskas los txhim kho kev tiv thaiv kev cai lij choj ntawm cov khoom.
Post lub sij hawm: Oct-31-2025
