Ngokutsho kwenkampani yophando lwemarike iStatista, imakethi yeTV yeLCD yehlabathi kulindeleke ukuba ikhule ukusuka kwi-$79 yeebhiliyoni ngo-2021 ukuya kwi-$95 yeebhiliyoni ngo-2025, kunye nomlinganiselo wokukhula konyaka we-4.7%. Njengomvelisi omkhulu wezixhobo zeTV zeLCD kwihlabathi, iChina ibambe isikhundla esiphezulu kule marike. Ngo-2022, ixabiso lokuthunyelwa kwamanye amazwe kwezixhobo zeTV zeLCD zaseTshayina lidlule kwi-12 yeebhiliyoni zeedola zaseMelika, kwaye kulindeleke ukuba likhule liye kwi-15 yeebhiliyoni zeedola zaseMelika ngo-2025, kunye nomlinganiselo wokukhula konyaka we-5.6%.
Uhlalutyo lwemarike yezinto eziluncedo: Ibhodi yomama yeTV yeLCD, umcu wokukhanya weLCD, kunye nemodyuli yamandla
1. Ibhodi yomama yeTV yeLCD:Njengenxalenye ephambili yeeTV ze-LCD, imakethi yee-motherboard ixhamla ekuthandweni kweeTV ezikrelekrele. Ngowama-2022, ixabiso lokuthunyelwa kwamanye amazwe kwee-motherboard zeTV ze-LCD eTshayina lifikelele kwi-4.5 yeebhiliyoni zeedola zaseMelika, kwaye kulindeleke ukuba linyuke liye kwi-5.5 yeebhiliyoni zeedola zaseMelika ngo-2025. Uphuhliso olukhawulezileyo lweeTV ze-4K/8K ezikumgangatho ophezulu yeyona nto iphambili, kwaye kulindeleke ukuba umlinganiselo weeTV ezikumgangatho ophezulu ophezulu uza kudlula kwi-60% ngo-2025.
2. Umcu wokukhanya we-LCD:Ngokukhula kobuchwepheshe beMini LED kunye neMicro LED, imakethi yeLCD light strip ivule amathuba amatsha. Ngowama-2022, ixabiso lokuthunyelwa kwamanye amazwe kwe-LCD light strips zaseTshayina yayiyi-3 yeebhiliyoni zeedola zaseMelika, kwaye kulindeleke ukuba ikhule iye kwi-3.8 yeebhiliyoni zeedola zaseMelika ngo-2025, kunye nomlinganiselo wokukhula wonyaka we-6.2%.
3. Imodyuli yamandla:Imfuno yeemodyuli zamandla ezisebenzayo nezigcina umbane iyaqhubeka nokukhula. Ngowama-2022, ixabiso leemodyuli zamandla ezithunyelwa ngaphandle eTshayina yayiyi-2.5 yeebhiliyoni zeedola zaseMelika, kwaye kulindeleke ukuba inyuke iye kwi-3.2 yeebhiliyoni zeedola zaseMelika ngo-2025, kunye nomlinganiselo wokukhula wonyaka we-6.5%.
Izinto ezibangela ingxaki: ubugcisa obutsha kunye nenkxaso yomgaqo-nkqubo
1. Ubuchule bobuchwepheshe:Iinkampani zaseTshayina zihlala ziphumelela kwicandelo lobuchwepheshe bokubonisa i-LCD, njengokusetyenziswa ngokubanzi kobuchwepheshe be-Mini LED backlight, obuphucula kakhulu umgangatho womfanekiso kunye nokusebenza kakuhle kwamandla kwiiTV ze-LCD.
2. Inkxaso yomgaqo-nkqubo:Isicwangciso seminyaka emihlanu sikarhulumente waseTshayina sicacisa ngokucacileyo ukuba siza kuxhasa uphuhliso lweshishini lokuvelisa elikumgangatho ophezulu, kwaye ishishini lezixhobo zeTV yeLCD liyazuza kwizabelo zomgaqo-nkqubo.
3. Uyilo lwehlabathi:Iinkampani zaseTshayina ziqinise isikhundla sazo kwikhonkco lokubonelela ngeenkonzo kwihlabathi liphela ngokusebenzisa iifektri zaphesheya, ukudibana nokuthengwa, kunye nezinye iindlela.
Imingeni kunye neengozi
1. Ukungqubana korhwebo lwamazwe ngamazwe:Ukungqubana korhwebo lwase-China e-US kunye nokungaqiniseki kothungelwano lokubonelela ngempahla kwihlabathi liphela kunokuba nefuthe ekuthunyelweni kwamanye amazwe.
2. Ukunyuka kweendleko:Ukuguquguquka kwamaxabiso ezinto eziluhlaza kunye nokunyuka kweendleko zabasebenzi kuya kunciphisa inzuzo yamashishini.
3. Ukhuphiswano lobuchwepheshe:Isikhundla esiphambili samazwe afana noMzantsi Korea neJapan kubuchwepheshe obutsha bokubonisa obufana ne-OLED sibeka umngcipheko kwimarike yezixhobo ze-LCD zaseTshayina.
Imbono Yekamva: Iindlela Zobukrelekrele Nokwenza Indalo Ibe Yindalo
1. Ubukrelekrele:Ngokuthandwa kakhulu kwetekhnoloji ye-5G kunye ne-AI, imfuno yezixhobo ze-smart TV iya kuqhubeka ikhula, nto leyo eqhuba ukuphuculwa kweebhodi zee-motherboard ze-LCD TV kunye neemodyuli zamandla.
2. Ukulima:Ukwanda kwemfuno yehlabathi yeemveliso ezonga umbane nezinobuhlobo nokusingqongileyo kuya kushukumisela iinkampani zaseTshayina ukuba zonyuse utyalo-mali lwazo kuphando nophuhliso, kwaye ziqalise imicu yokukhanya ye-LCD kunye neemodyuli zamandla ezisebenzayo ngakumbi.
Ixesha leposi: Matshi-12-2025
