1.Ukubuka konke kweMakethe
Imakethe yeprojektha yomhlaba ibe nokukhula okukhulu eminyakeni yamuva nje, yafinyelela cishe ku-USD 13.16 billion ngo-2024. Kulindeleke ukuthi ikhule ku-CAGR ka-4.70% phakathi kuka-2025 no-2034, ifinyelele cishe ku-USD 20.83 billion ngo-2034. izimakethe zaphesheya, ikakhulukazi eNingizimu-mpumalanga ye-Asia, eYurophu naseNyakatho Melika.
2. Ukuhlaziywa Kwesifunda
INyakatho Melika: Ibusa imakethe yeprojektha ngenxa yengqalasizinda yayo ethuthukisiwe yezobuchwepheshe kanye nesidingo esikhulu samaphrojekhtha emikhakheni efana nezemfundo, ezokuzijabulisa kanye nezindawo zebhizinisi. Imboni yezindaba nezokungcebeleka ethuthukayo kulesi sifunda iqhubezela phambili isidingo samaphrojektha asezingeni eliphezulu.
I-Asia-Pacific: Isifunda esikhula ngokushesha emakethe yeprojektha, siqhutshwa ukuthuthuka okusheshayo kwezobuchwepheshe, ukwanda kwesidingo sezinsiza zemfundo yedijithali, kanye nomkhakha wokuzijabulisa okhulayo. I-China, i-India, ne-Japan izimakethe ezibalulekile, ezinesidingo esikhulayo sokushayela imali engenayo etholakalayo yesimanje sezinhlelo zetiyetha zasekhaya.
I-Europe: Imakethe ebalulekile yamaphrojekhtha, enokwamukelwa okuqinile kwezemfundo, ibhizinisi, nokuzijabulisa kwasekhaya. Lesi sifunda sibona futhi isidingo esikhulayo samaphrojekhtha anesixazululo esiphezulu kanye nama-laser.
3. Ukuhlukaniswa Kwemakethe
Ngohlobo: Imakethe ihlukaniswe yaba yi-LCD, i-DLP, kanye namaphrojektha e-LED. Amaprojektha e-LCD abusa ngenxa yokufinyeleleka kwawo, ukugqama kwesithombe okuphezulu, nokunemba kombala.
Ngesicelo: Amaphrojekhtha ebhizinisi ayingxenye evelele, esetshenziswa kabanzi kuzilungiselelo zebhizinisi, izikhungo zemfundo, nezinkomfa. Ithiyetha yasekhaya kanye namaphrojekhtha aphathwayo nawo ayakhula ngokuduma.
Ngesiteshi Sokusabalalisa: Ukuthengisa okuku-inthanethi kuyisiteshi esikhulu, esiqhutshwa lula nokukhetha okubanzi okunikezwa amapulatifomu e-e-commerce.
4. Iziteshi zokuthengisa
Ama-E-commerce Platform: I-Amazon, iwebhusayithi esemthethweni ye-JIMI, nezinye izinkundla kuyiziteshi ezibalulekile zokuthengisa. Isibonelo, i-JIMI isebenzise i-Amazon ukuthi ingene emakethe yaseNyakatho Melika futhi kancane kancane yandisa iziteshi ezingaxhunyiwe ku-inthanethi. Ngo-2024, isigaba se-projektha ku-AliExpress sabona ukwanda kokuthengiswa konyaka okungaphezu kwe-100%, amazwe amaningi ase-Europe naseMelika athola ukukhula okungaphezu kwama-200%.
Iziteshi ezingaxhunyiwe ku-inthanethi: E-Europe, i-JIMI ingene ezitolo ezingu-450 zamaketanga amathathu amakhulu ase-French (FNAC, Darty, Boulangar) futhi kulindeleke ukuthi ihlanganise ngaphezu kuka-60% wemakethe yaseYurophu ungaxhunyiwe ku-inthanethi ngo-2024. ENyakatho Melika, i-JIMI ifake izitolo ezingaphezu kuka-800 ze-Best Buy, ezizuza ukuthuthukiswa okuhlelekile kweziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi.
5. Ukusebenza Kwemakethe Yesifunda
I-Southeast Asia: Isifunda esizwela intengo nesomphakathi lapho amabhrendi aseShayina ekhuthaza kakhulu imikhiqizo ethengekayo, ephathekayo, kanye nesebenza ngezindlela eziningi. Ukuthengisa kwenziwa ngokubambisana nabagqugquzeli basendaweni.
I-Europe: I-JIMI isebenze kakhulu emakethe yaseYurophu. Uchungechunge lwayo lwe-Horizon olusezingeni eliphezulu, olunenani elingaphezu kuka-USD 1500, luye lwazuza ngokuqhubekayo ukuthengiswa okuphezulu kakhulu emakethe yeprojektha yasekhaya yase-Europe.
INyakatho Melika: I-JIMI izenzele igama elihle ngamashaneli aku-inthanethi futhi kancane kancane yandisa iziteshi ezingaxhunyiwe ku-inthanethi, ihlanganisa izitolo ezingaphezu kuka-800 ze-Best Buy.
Amathrendi Okuthuthukisa Ikusasa Lokuthengiswa Kwe-Projector Cross-Border
1. Ukukhula Kwemakethe
Imakethe yeprojektha kulindeleke ukuthi ibone ukukhula okuqinile eminyakeni embalwa ezayo, iqhutshwa ukwanda kokuhlelwa kwamahhovisi asekhaya, intuthuko kubuchwepheshe be-laser projection, kanye nesidingo esikhulayo samaphrojekhtha kwezemidlalo nezokuzijabulisa. Usayizi wemakethe kulindeleke ukuthi ufinyelele ku-USD 14.53 billion ngo-2029 ku-CAGR ka-5.4%.
2. Intuthuko Yezobuchwepheshe
Ukulungiswa Okuphakeme Nokusebenza Okungcono: Ukuthandwa okwandayo kwe-4K nama-laser projektha kuzoqhubeka nokukhulisa ukukhula kwemakethe. Amaphrojektha anamandla athuthukisiwe afana nokusekelwa kwe-HDR kanye ne-lag ephansi nawo adingeka kakhulu.
Izici Ezihlakaniphile Nesebenzisanayo: Amaphrojektha anezici ezihlakaniphile ezakhelwe ngaphakathi namandla okusebenzisana azovame kakhulu, ikakhulukazi emikhakheni yezemfundo neyezinkampani.
3. Izimakethe Ezisafufusa
I-Latin America ne-Afrika: Lezi zifunda kulindeleke ukuthi zibone ukukhula okukhulu ngenxa yokwanda kokwamukelwa kobuchwepheshe bedijithali kanye nokukhuphuka kwemali engenayo etholakalayo.
I-Southeast Asia: Amazwe afana neVietnam, Malaysia, kanye nePhilippines avela njengezimakethe ezibalulekile, eqhutshwa imizamo kahulumeni yokwenza ingqalasizinda yezemfundo ibe yesimanje.
4. E-commerce kanye neDigital Marketing
Ukuthengiswa Kwe-inthanethi: Amapulatifomu e-E-commerce azoqhubeka nokudlala indima ebalulekile ekuthengisweni kweprojektha, enikeza abathengi inhlobonhlobo yemikhiqizo nezintengo ezincintisanayo.
I-Digital Marketing: Imikhiqizo izothembela kakhulu kumasu okumaketha kwedijithali, okuhlanganisa inkundla yezokuxhumana kanye nobudlelwano babathonya, ukuze kufinyelelwe kubathengi bomhlaba.
5. Ukusimama kanye nokucatshangelwa kwemvelo
Ukusebenza Kahle Amandla: Amaphrojektha anezici zokonga amandla azothola isabelo semakethe esengeziwe njengoba abathengi namabhizinisi beqaphela kakhulu imvelo.
Izinto Ezisetshenziswa Kabusha: Abakhiqizi bazogxila ekusebenziseni izinto ezingaphinda zigaywe kabusha emikhiqizweni yabo ukuze banciphise umthelela wendawo.
Isikhathi sokuthumela: Jun-13-2025