1.Market Overview
Mmaraka oa lefats'e oa projeke e bile le kholo e kholo lilemong tsa morao tjena, e fihlang hoo e ka bang $ 13.16 bilione ka 2024. Ho hakanngoa hore e tla hola ho CAGR ea 4.70% lipakeng tsa 2025 le 2034, e fihlang hoo e ka bang $ 20.83 bilione ka 2034. Lihlahisoa tsa Machaena li fumane matla a matla 'marakeng oa lefats'e ho fihlela melemo ea ntlafatso ea theknoloji ho feta tekhenoloji ea lefatše. mebaraka ea mose ho maoatle, haholo-holo Asia Boroa-bochabela, Europe le Amerika Leboea.
2. Tlhahlobo ea Libaka
Amerika Leboea: E laola 'maraka oa projeke ka lebaka la lisebelisoa tsa eona tse tsoetseng pele tsa theknoloji le tlhokahalo e kholo ea liprojeke makaleng a kang thuto, boithabiso le tikoloho ea khoebo. Indasteri ea litaba le boithabiso e ntseng e hola sebakeng sena e ntse e eketsa tlhoko ea liprojeke tsa boleng bo holimo.
Asia-Pacific: Sebaka se ntseng se hola ka potlako 'marakeng oa projeke, se tsamaisoa ke tsoelo-pele e potlakileng ea theknoloji, tlhokahalo e ntseng e eketseha ea lisebelisoa tsa thuto ea dijithale le indasteri e ntseng e hola ea boithabiso. China, India le Japane ke mebaraka ea bohlokoa, e nang le tlhoko e ntseng e eketseha ea batho ba maemo a mahareng e ka sebelisoang bakeng sa lits'ebetso tsa sejoale-joale tsa theatre.
Europe: 'Maraka oa bohlokoa bakeng sa liprojeke, ka kamohelo e matla ea thuto, khoebo le boithabiso ba lapeng. Sebaka sena se boetse se bona tlhokahalo e ntseng e eketseha ea li-projectors tse phahameng le tsa laser.
3. Karohano ea 'maraka
Ka Mofuta: Mmaraka o arotsoe ka LCD, DLP, le liprojeke tsa LED. Li-projeke tsa LCD li laola ka lebaka la bokhoni ba tsona, khanya e phahameng ea setšoantšo, le mebala e nepahetseng.
Ka Kopo: Liprojeke tsa khoebo ke karolo e ka sehloohong, e sebelisoang haholo maemong a khoebo, litsi tsa thuto le likopano. Liholo tsa ka tlung le liprojeke tse nkehang habobebe le tsona li ntse li ata.
Ka Seteishene sa Phatlalatso: Mabenkele a Marang-rang ke mocha o moholo, o tsamaisoang ke boiketlo le khetho e pharaletseng e fanoang ke li-platform tsa e-commerce.
4. Mecha ea thekiso
Li-platform tsa E-commerce: Amazon, webosaete ea semmuso ea JIMI, le li-platform tse ling ke liteishene tsa bohlokoa tsa thekiso. Mohlala, JIMI e entse hore Amazon e kenelle 'marakeng oa Amerika Leboea mme butle-butle ea holisa liteishene tse kantle ho naha. Ka 2024, sehlopha sa projeke ho AliExpress se ile sa bona keketseho ea selemo le selemo ea thekiso e fetang 100%, 'me linaha tse ngata tsa Europe le Amerika li ba le kholo e fetang 200%.
Liteishene tsa Offline: Europe, JIMI e kene mabenkeleng a 450 a liketane tse tharo tse kholo tsa mabenkele a Fora (FNAC, Darty, Boulangar) 'me e lebeletsoe ho koahela 60% ea 'maraka oa Europe ntle le marang-rang ka 2024. Amerika Leboea, JIMI e koahetse mabenkele a 800 a Molemo ka ho Fetisisa, ho finyella tsoelo-pele e hokahaneng ea liteishene tsa marang-rang le tsa marang-rang.
5. Ts'ebetso ea 'Maraka ea Libaka
Asia Boroa-bochabela: Sebaka se sa tsotelleng litheko le se sebetsang sechabeng moo lihlahisoa tsa China li khothaletsang haholo lihlahisoa tse theko e tlaase, tse nkehang habonolo, le tse sebetsang ka bongata. Papatso e etsoa ka tšebelisano 'moho le ba susumetsang ba lehae.
Europe: JIMI e sebelitse ka matla 'marakeng oa Europe. Letoto la eona la boemo bo holimo la Horizon, le theko e fetang USD 1500, le ntse le fihletse thekiso e phahameng ka ho fetisisa 'marakeng oa projeke ea lapeng ea Europe.
Amerika Leboea: JIMI e iketselitse botumo bo botle ka liteishene tsa inthanete mme butle-butle ea holisa liteishene tse kantle ho marang-rang, e koahelang mabenkele a fetang 800 a Best Buy.
Mekhoa ea Tsoelo-pele ea Bokamoso ea Thekiso ea Projector Cross-Border
1. Khōlo ea 'Maraka
Mmaraka oa projeke e lebelletsoe ho bona kholo e matla lilemong tse 'maloa tse tlang, e susumetsoang ke ho eketseha ha liofisi tsa lapeng, tsoelo-pele ea theknoloji ea laser projection, le tlhokahalo e ntseng e eketseha ea liprojeke lipapaling le boithabisong. Boholo ba mmaraka bo hakanngoa hore bo tla fihla ho $ 14.53 bilione ka 2029 ho CAGR ea 5.4%.
2. Tsoelo-pele ea Theknoloji
Qeto e Phahameng le Ts'ebetso e Betere: Ho tsebahala ho ntseng ho eketseha ha 4K le liprojeke tsa laser ho tla tsoela pele ho tsamaisa kholo ea mmaraka. Li-projeke tse nang le bokhoni bo ntlafalitsoeng joalo ka tšehetso ea HDR le lag e tlase le tsona li hlokoa haholo.
Likarolo tsa Smart le Interactive: Liprojeke tse nang le likarolo tse bohlale tse hahelletsoeng kahare le bokhoni ba ho sebelisana li tla ata haholo, haholo makaleng a thuto le a koporasi.
3. Limmaraka tse Hlahang
Latin America le Afrika: Libaka tsena li lebelletsoe ho bona kholo e kholo ka lebaka la keketseho e ntseng e eketseha ea mahlale a dijithale le chelete e kenang e ntseng e eketseha.
Asia Boroa-bochabela: Linaha tse kang Vietnam, Malaysia le Philippines li ntse li hlaha e le limmaraka tsa bohlokoa, tse tsamaisoang ke matsapa a mmuso a ho ntlafatsa meaho ea thuto.
4. Khoebo ea E-commerce le Digital Marketing
Lithekiso tsa Marang-rang: Li-platform tsa E-commerce li tla tsoelapele ho bapala karolo ea bohlokoa thekisong ea liprojeke, ho fa bareki mefuta e fapaneng ea lihlahisoa le litheko tsa tlholisano.
Papatso ea Dijithale: Lihlahisoa li tla itšetleha haholo ka maano a ho bapatsa ka dijithale, ho kenyeletsoa mecha ea litaba ea sechaba le likamano tse susumetsang, ho fihlela bareki ba lefats'e.
5. Mehopolo ea Moshoelella le ea Tikoloho
Tšebeliso e Ntle ea Matla: Li-projeke tse nang le likarolo tsa ho boloka matla li tla fumana karolo e eketsehileng ea 'maraka ha bareki le likhoebo li ntse li ela hloko tikoloho.
Lisebelisoa tse ka sebelisoang hape: Baetsi ba tla tsepamisa maikutlo ho sebeliseng thepa e ka sebelisoang hape lihlahisoa tsa bona ho fokotsa tšusumetso ea tikoloho.
Nako ea poso: Jun-13-2025
